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Tag archives: nissan
Nissan The Force Simulator
The Force is strong with this campaign - and you can explore the dark side of your powers. Hold up your hand to the new Nissan Juke and let it turn and twist, bowing to your commands. A digital ‘Force Simulator’ lets users control movements without a keyboard or mouse. Read more…
Nissan Japan’s Best Scrolling Site Ever
Cool scrolling on this page for Nissan in Japan. It takes you on a journey at your own pace and once you reach the end you are familiar with the benefits of the car and can enjoy doing the whole thing again in reverse. Give it a try.
Your Life with a new Nissan
Nissan Australia is promoting their fleet by offering you a glimpse into your own future. In ’FlashForward’ you Facebook-connect and answer a few (nicely animated) questions on your lifestyle. Nissan then determines which model from their range suits you and lets you peruse a Facebook-like stream of your own future, hopefully with a new Nissan in it. Read more…
Nissan LEAF: A World Without Petrol
Nissan launched the new 100% electric LEAF in Sydney with an art installation that showed how petrol bowsers might be used in a world without petrol. A nice quick way to show ‘no petrol’ and making the art objects interactive in a VW ‘Fun Theory’ kind of way, gave people a chance to interact with the exhibition. Read more…
Nissan Househunting Test Drive
Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people were searching for on Dubai’s biggest real estate site. Read more…
Nissan goes online in Sweden
Last month Nissan has introduced two new car models (Pathfinder and Murano) in Sweden. To support the launch the automaker has asked web agency Paregos to create its first online campaing in the country. Although there are certain differences between the two models, they have different communication concepts but the current promotional effort shares a mutual campaign strategy. The campaign sites are largely based on emotional appeal, as well as the personality and brand name of the cars. Daniel Ilic, creative at Paregos in Stockholm, gives us further details on Paregos’ creative approach: “We’ve introduced two explicit car models without actually showing them. They are always in the focal point, but mostly for the effect that they have on their surroundings. We picture the Murano causing a big sensation out on the street; the Pathfinder is a driving experience, and users don’t have to go further than the banner to find that out.” These are the links to the two sites: - Pathfinder http://www.nissan.se/pathfinder/ - Murano http://www.nissan.se/murano/
Online campaigns of the week
After the summer break Le Journal du Net is back with the best online advertising campaigns in France. This week it features Reebok, Nissan, Samsung, Aol, and the British Conservative Party. Nissan is the one I prefer, I like the movement they’ve created, which I think is rather unusual and very attractive for a banner. Congratulations to Mediaedge:cia the agency they developed the campaign.
Nissan goes online in Europe
Just-auto.com News reports that Nissan has launched a pan-European brand advertising campaign with Yahoo to promote three of its key models, the new Micra, 350Z and X-trail. Nissan has decided to use digital media since an high volume of potential customers research new cars online.
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