Digital advertising and marketing: only the best ideas worldwide, since 2003

WebSideStory Launches New HitBox

on June 10, 2003 by Martina Comments

WebSideStory today announced the launch of new conversion analytics capabilities that make it even easier for businesses to streamline navigation, eliminate roadblocks and increase conversions. The new Hitbox allows marketer to draw a precise picture of how visitors are navigating through a site, providing them with relevant information to better target their promotional messages. To learn more, you can read the Press Release on the Company’s Web site.

File under: hitbox, new software, press release, web metrics

Netratings presents AdRelevance 4.0

on June 3, 2003 by adverblog Comments

Nielsen//NetRatings on Monday launched AdRelevance 4.0, offering advertising and media buying and selling communities new tracking tools to help better measure and research online advertising campaigns. Read the press release (.pdf).

File under: netratings, press release

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