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Tag archives: product innovation
Cannes Predictions Part 2 - What the judges say
Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year. See what four of the judges have to say below.
How can coffee sell unlimited VOD?
Why sleep when you can watch TV series non-stop? To make sure people don’t sleep in France, Paris agency Buzzman has taken to selling coffee for CANALplay. It’s called “Insomny Coffee” and it’s available in beans, ground or even as nespresso compatible capsules.
Branding through behaviour
R/GA london is dead proud of the their latest project for Getty Images and so they should be. What I like most is that the idea is about changing brand behaviour (and even the product itself) instead of just creating an extra layer of campaign messaging that tries to convince people the brand has changed with the times. Read more…
The art of sushi: lasercut design nori
Product innovation meets branding in this incredible project made in Japan. IS&BBDO has created a series of laser-cut seaweed for rolling sushi. The client is Umino Seaweed Shop, who is now selling five designs inspired to elements of the Japanese symbolism like, for example, cherry blossoms and tortoise shells. Read more…
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