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Rembrandt’s Night Watch comes alive for ING

on April 8, 2013 by Tim Comments

This is a piece helped along by one of our former editors, Rocco Stallvord from Holland. At the heart sits an idea for promoting the re-opening of the famous Rijksmuseum in Amsterdam. This is how they announced it… Read more…

File under: ING, rembrandt

Rembrandt is late: art meets online marketing

on July 6, 2006 by Martina Comments

I will avoid saying (as I always do) that I love the way Dutch people approach communication. Ops… I just did it again… in any case, I’d like to share with you a new project they have launched to promote a new exhibition dedicated to Rembrandt. For the first time ever all Rembrandt’s paintings can be seen together in the Beurs van Berlage. There is a website (www.allhispaintings.nl) and there is also a promotional video which animates Rembrandt’s paintings to represent a sort of TV show full of jokes and guests. My Dutch is not good enough to tell you if the site is funny enough… In any case I suggest visiting the websites to see an alternative approach to art & marketing. via Marketingfacts

File under: marketing, rembrandt

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