Tag archives: russia

Powerful Domestic Violence Awareness From BBDO Russia

Powerful stuff. BBDO Russia Group and the “Family Matters” psychological aid centre created a 360 video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”. Read more…

You are blind

Blind people don’t have an easy life. But in some countries their lives are more difficult than in others. Russia, unfortunately, is one of those places where the society still treats blind people like disabled who can do nothing without help. To raise awareness around the problem and, most of all, to come up with solutions to solve it, the charity association “The right to smile” together with the agency Hungry Boys, launched a project targeted at the creative community. Personalized envelopes containing a blindfold were sent to creative directors of leading advertising agencies and chief editors of major media. The call to action encouraged the recipients to put the blindfold on, and experience what being blind means, by trying to do simple things, like making tea, a phone call or even just try to move around the office. Read more…

The army to save the hipsters

I know the title of this post might sound funny, but this is actually a very serious problem in Russia, where a lot of people have to fight to enjoy a safe outdoor life. In order to get the attention of the public opinion on the problem of street fights in public entertainment spaces in Ekaterinburg, local magazine It’s My City took over the media spaces on the streets where the army was rehearsing the Victory Day Parade. Read more…

Video of the day: Urban Skiing in Russia

Urban skiing is already, by definition, I would say, a fascinating experience. But imagine doing it in an almost abandoned Russian city, where the frozen landscape looks like scenes from Call of Duty. This video by Flatlight Films is so beautiful. The crew traveled to Murmansk Oblast, in Northwest Russia to film a poetic urban skiing adventure. Read more…

Ostracism 2.0: stop parking jerks

Privacy laws in Russia show no mercy for jerks. If you park in the wrong spot, if you park without giving a damn about other people this is what you get: ostracism 2.0. Russian magazine The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked, exposing the owners to the public shame. Read more…

The Death Revealer, the app worth talking about

Over the last few months we have seen quite a few iPhone apps that using GPS and augmented reality try to take over the city landscape and tell stories on what happened in specific locations. AR to play games, AR to discover locations & movie scenes etc… This idea, named The Death Revealer, coming from Russia might strike you like a punch in your stomach. And that’s good. That’s its goal. Read more…

Russian Spoof Pleasure Hunt

From Russia. A very elaborate spoof of the Magnum Pleasure Hunt done earlier this year. Putin runs across the internet doing all sorts of crazy stuff. I don’t read Russian so can any Russian friends please explain this to us??

Read more…

Read more. No matter where.

I love reading, I love books, and I swear I will never ever buy a Kindle. This said, it’s easy to understand why I’m willing to share this campaign from Russia called Books-Fresheners. Starting from the assumption that people read a lot while in the toilet, they created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Read more…

Russian Standard Vodka, nice website

From Russia, with love, here is the link to the new Russian Standard Vodka website, for the pleasure of your eyes.

I like the idea that the first level of content is all video based and starts playing automatically when you arrive on the site. So you get a nice overview of the differente sections and you learn all the basic information about the vodka without reading anything. Good idea if you’re lazy or better, not interested in finding out all the details about the product.

Competition when it comes to vodka brands (and vodka websites) is fierce, therefore it’s good to see Russian Standard Vodka managed to create something interesting to explore in a crowded panorama.

Dive (and sink) into Samsung

I like when technology gets stylish, therefore I appreciate the look & feel of the new website launched by Samsung to present its Black Line to the Russian public.

Unfortunately, after you pass behind the homepage and the animations are over, the second level of content is just full of text (which of course I don’t understand, but this is not the point… The usability gets poor with too many links to click but, most of all, there is just too much copy about the products that overwhelms the user experience.