Tag archives: vml

RipCurl SearchGPS

The wearables race is heating up with the Rip Curl Search GPS Watch now globally available. Another way to make as brand more interesting by being useful and experiential. The Search GPS Watch lets you track your surf, register your top speed and distance and rack up your wave count in each session. As you would expect, you can sync your data to its app or website. Re-live your surfing adventure with location maps, image sharing and graphic charts. So ‘hang ten’ and afterwards showcase your session to your surfing mates on and offline. Read more…

Food Porn : sexy advertising

To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines.  Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand).  The agency was Marcel in Paris.

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Missing Person Pre-Roll

Have you ever hit that ‘Skip Ad’ button on YouTube? Unless you don’t know what YouTube is, you probably have. A lot. After all, the ads are in the way of seeing the video you really came to see. So how about these couple of (un-skippable) seconds were filled with information that could save a person’s life? Read more…

Mission Control Centers

You might remember Gatorade being the brand to create a social media command centre a few years ago. Given the scale of such an operation, not too many brands or companies were able to adopt this. But now we see a trend to set up temporary ‘Mission Controls’, social media listening (and answering posts) designed to specifically address larger events and individual campaigns. Read more…

Nokia kicks some Angry Birds’ butt

Ever felt like giving those ‘Angry Birds’ a good kicking? Nokia’s line of ‘Amazing Everyday’ and their smartphone Lumia were recently promoted with an Augmented Reality Angry Birds Installation in Sydney where you could do just that. Read more…