Human beings become “human joysticks” in the latest MSNBC.com invention to entertain spectators waiting for a movie to begin. Adage today has an article on what is called “crowd gaming” and looks like a group Wii experience. Motion sensors throughout the theater track the audience's collective movement and use them as human joysticks to play an arcade game on the wide screen.
Crowd gaming could be an interesting (but expensive) new option to refresh advertising in movie theatres, but personally I would appreciate it (maybe) only as a one-shot experience. Also, it could fit only a certain kind of movies, blockbusters such as Spiderman or the Fantastic 4. I can't imagine playing such a game before watching for example, The Lives of Others... In the end, kudos to MSNBC for creating a PR story (yes, I'm also writing about it) but I definitely hope "crowd gaming" in theatres becomes a trend!
The idea is part of the MSNBC.com “A Fuller Spectrum of News”, and presents also an advergame Newsbreaker, which is an updated version of the sticky arcade Arkanoid.
After the Expedia's Blue Sky Day, another interesting "art marketing" initiative that involves the National Gallery in London and a brand (Hewlett-Packard). It's called "The Grand Tour", it's a project to bring the art to the streets, to the places where people live and pass by every day in order to encourage Londoners (and tourists) to visit the National Gallery.
All around Covent Garden and Soho (both very close to the National Gallery), HP has printed and placed reproductions of classic masterpieces such as the Head of Saint John the Baptist by Caravaggio (installed close to a sexy shop) or a Botticelli in a covered walkway.
They even placed a museum guard to make sure nobody gets too close to Rubens' Samson and Delilah.
Look at this campaign created by AdmCom within the Venice Airport for the Venice Casino. Great use of an alternative media space, however since they use a concept based on luck and fortuity, I wonder what's the real means: come and play at the Venice Casino or rather "Will I get my luggage"? Given a recent experience VCE airport, I'm kind of biased...
In my January "madness" I didn't manage writing about this campaign Olivier from DDB Paris forwarded me. It's a series of in-store ads they've created thinking about John McEnroe's unique attitude on the tennis court. I'm not sure if they're ment to motivate the store staff or simply to amuse the customers...
Via A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and Benelux, I think). A sticker featuring model Eva Padberg, Otto's catalogue and the order number, was attached to the spyhole of thousands of houses around Germany.
Several people say this ad is very similar to the Pizza Voyeur who won Cannes this year. Ok, it was done before... So to us, I mean us working in advertising, it doesn’t look that innovative. But I don’t think this is the point. As a consumer I would feel surprised and curious to find such an ad attached to my door.
Yes, it’s intrusive, but less than the dozen of leaflets we receive in our (offline :-) mailboxes everyday. Also, what it shares with the Papa Johns campaign is not the creative concept, but the use of media, so what's the problem with this? What do you think?
An interesting campaign by M&C Saatchi for Red Cross of Australia. Unfortunately I cannot understand if this is a print ad, or it's actually a photograph of a box placed somewhere in a public space. Anyone can help?
One the winners of the recent Cannes Advertising Festival: Quorum/Nazca Saatchi & Saatchi PerúPapa John's, pizza service. Instead of the annoying leaflets left in the mailbox, the agency came up with this intrusive yet original idea: a sticker attached right below the peephole with the image of a pizza boy plus, of course, the number to call.
The ad won the Gold Lion for the best use of alternative media in direct marketing.
An excellent example of demonstrative advertising by Jung Von Matt, Hamburg for IWC watches. Of course, given the prize of the product, the ad has been placed on a bus servicing at the airport, not on a "regular" city bus.
Leif (thanks!) just sent me this guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg "decorated" the men's toilets with a special mirror. While performing their physiological duties men could actually look at their best friend with a slogan below "Nothing's harder than the truth".
