Crispin Porter + Bogusky launched a beta version of their new site. Being aware of how much buzz CPB and their works produce i found the approach really fresh and interesting, trying to capture it all into the site, in a bold way that was also explored last year by Modernista!. Must be interesting how people tweet and blog about this and how the site will show the upcoming messages of love and hate that Crispin usually generates. I like it, looks that in the end it's not about who you say you are but allowing people saying who you are, and also making it all shareable in a much easier way than it was in the previous site.
Lately there's been a lot of talking about Augmented Reality, even Martina dropped some thoughts about that a couple of weeks ago, which i agree almost completely, being the most of these AR things going on right now pure eye-candy; i also even remember Dare's Flo Heiss writing something funny about this a while ago.
According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.
I'm sure this is not exactly new but I came across it today and was amazed. Absolutely fantastic view of NYC on this site. I really love the last image (select from bottom left) that has the dude hanging out the window. Spin and zoom to find your fav part of NY from above.
Steve is a typical teenager who has been granted (he thinks) several amazing powers due to the natural ingredients of Nestea, that is the main plot of this funny site called "Nestea Liquid Awesomeness" and developed by Venables, Bell and Partners and Odopod.
I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they've gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i'm always kind of expectant what they will be releasing next.
These days, and again done by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9, there is a new campaign called Dream Big. Presenting a fantastic website using a look-alike of isometric view Sims-style games, you can join the so-called Comcast Town, choose a neighborhood and then build your own space, using the capabilities of the Triple Play feature (tv, phone, internet) and inserting the product in a really smart way inside the experience.
Recently Goodby Silverstein & Partners created a website for Frito Lay. I must say I looked at it a few weeks ago and I consciously ignored it, because it took a long time to load, and then I didn't understand it in the 30 seconds I always grant a digital project to explain me what it is about out.
Then today I read a post on Digital Buzz and I decided to give Made For Each Other another chance, and I was surprised to discover a very beautiful website, populated with weird characters and interactions that actually had nothing to do with the chips world.
Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.
GE tagline says "imagination at work". And this time they really prove with a website (and with the help of Goodby Silverstein & Partners and North Kingdom) that explains how their smartgrid can help reducing dramatically pollution and energy waste.
I appreciate the good balance of storytelling with the voiceover and the website interactivity that aims at explaining concepts and the numbers with visual examples. It reminds me of the approach of modern science and technology museums and I believe it is pretty effective to create vivid awareness of environmental issues.
In the US, Allstate and the Olympic Committee have launched an online contest to spread the Olympic spirit and the passion for sport through the Web and in particular within the Chicagoland-area. Six to twelve years old children are invited to design their dream playground and earn the chance to win cash awards and prices.
The website is very nicely designed in Flash with beautiful visuals and smooth animations. Even if I'm not exactly in the target audience, I loved it :-)
Is a free Whopper worth as to remove ten of your friends from Facebook? That is the new dilemma raised by Burger King called Whopper Sacrifice (thanks Ne and sorry Pit, i needed somebody just to test :P)
If you enjoyed Barack Obama winning US elections or simply you enjoyed George W. Bush leaving being the President of the United States then you'll maybe like this site created by the people at Shackleton called "Bush ByeBye Party".
Simple and funny, it consists on what to do to celebrate this special farewell: an earth map to add your party, downloadable goodies for the parties (some of them hilarious, as for instance, Obama masks), a safe kit for the day after and some other stuff. It has been set 67 farewell parties so far, if you think you want to do it too don't miss this site, it's worth a while :)
