Although not having a lot of views (yet) the video is hilarious, mimicking all the do's and don't of a sales pitchman ad and I don't know if this is a particular creation from a fan or there is a campaign for the team behind, as the Kings are about to complete a horrible season.
Taylor Momsen (from Gossip Girl TV series) escaping from paparazzi... in this viral intended video made by Nike (some comments for the video are hilarious and worth reading as people discuss whether it's advertising for Nike or for a movie-videogame)
From the very first Will.I.am's "Yes we can" video I can't stop being amazed of how Obama and its campaign (whether if the contents are from the campaign itself or user generated) has connected to the new generation that grew up in the 90s and made Internet part of their lives. This is the last example, this video uploaded two days ago:
Mini UK has launched an online campaign to celebrate the Mini Cooper,
called 'Follow the white rabbit'. Rather than following
the standard banner - clicktrough - landing page scheme, the banners
take you on a randomised tour of independent sites, such as Roundabouts of Britain, Ugly Footballers, or Street Mattress.
The teasing banners are placed on lifestyle sites, such as Urban Junkies
in the first place. I wonder if all of these inofficial sites were
made up for the campaign, at least it seems that the Agency Profero,
responsible for the work has placed a page on these sites.
A new research by DoubleClick, reported today on MediaPost suggests that rich media usage continues to grow quarter by quarter, while larger ads have surpassed the smaller options in popularity.
The article is pretty good because it's filled with interesting numbers on the diffusion of different online ads formats.
Large formats are getting more and more popular: for example, the leaderboard, a wide unit (728 x 90) that often appears at the top of web pages, is now the fastest growing size at 562% growth from Q2 2002, and is now the fourth most common size served by DoubleClick. Half-page ads (550 x 480) had the second highest response rate at .90%.
Yahoo! Consumer Direct Powered by ACNielsen that's the (long) name of the new service targeting packaged-goods marketers that tries to answer a longstanding question of many advertisers: Do online ads spur offline sales?
Well, this is actually the question asked by AdWeek in an article appearing on Yahoo! News Advertising.
UK online media owners will become the first in the world to be asked by their trade body to cap the number of intrusive ad formats appearing on their sites. The news is reported today on New Media Age.
The New York Times Online has been the first Web site to introduce half-page ads, then several others online publications have followed. After several months of practicing this format, it's interesting to read Zach Rodgers's (looks like he's becoming one of my favourite authors :-) article on Turbo Ads presenting agencies opinions.
Audi is happy with it as McKinney's Interactive Supervisor Erin Bredemann says:
We felt it was a great way to highlight Audi brand while also increasing awareness of dealers in area".
In general, experts in the industry seem to agree this is an interesting tool for online brand promotions, however it's still early to say whether it's really effective.
Personally, as a user, I'm not annoyed by this format, because most of the times it's just nice to look at it. There has been a lot of creative work on it and it focus on brand promotion, not on hard selling. I mean, it's a pleasant user experience.
As for pop-up windows, if they're placed in context and graphically nice, I believe they will prove as an effective tool for online strategists.
It's summer, it's hot, let's slow down for a while and let's try to analyse how the online advertising industry is doing. This is the suggestion by Zachary Rodgers that on Channel Seven last week wrote The State of the Sector.
He talks a little bit of ads quality and industry expectations, he refers to @d:Tech and he brings up a bunch of useful opinions but consultants and analysts. Definitely worth reading.
We are getting plenty of evidence that helps us prove that online advertising works. So why then are 99% of online ads complete rubbish? This is the question asked (and answered) by Tom Bazeley of Tribal DDB yesterday on New Media Age.
A creative revolution in online advertising is long overdue. To find out how and why, read on the article...
Richard Linnett reported yesterday on AdAge that ESPN is reporting some success in selling its broadband streaming video feature ESPN Motion. Lexus, Gatorade, Universal Pictures and Warner Brothers have already decided to buy an ad space on the product.
A new tool to block rich media ads will be soon offered to its subscribers by Earthlink. As described in an article of Yahoo! News, the access provider will help web surfers stopping pop-up and pop-unders. Last August EarthLink launched a pop-up blocker that has been downloaded by 1.2 million customers.
On the matter the are different opinions: EarthLink believes that "Pop-up ads started off as a legitimate vehicle for people to monetize their sites but what we saw ended up being used irresponsibly and generated a strong backlash from consumers and tools to control them". While Jupiter Research associate analyst Nate Elliott was uncertain how many people would actually choose to use the tool: "Most people see Flash content as beneficial because it gives them interesting animation.".
A new research, released today by Advertising.com provides interesting highlights on online consumer behavior and interactive marketing. The study shows online ad performance by frequency of impression, creative size and format, daypart and industry category, as measured across Advertising.com�s network of over 1,900 websites.
To learn more about the research, I suggest reading Marsha Geller today's article on Mediapost.
