Author Archives: adverblog

Virgin Music picks Mobileway

Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.

File under: instant win competition, interactive mobile solution, mobile campaign, mobile marketing, premium sms

Heinz opts for Web marketing

Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch HeinzOffers.co.uk to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.

File under: heinz, online marketing, opt-in newsletters, web marketing

The recipe for Restaurant.com success

Sandra Guy, on Sun-Times presents the case of Restaurant.com that after a “near-death” experience, is thriving by offering consumers online gift certificates for restaurant meals nationwide. Restaurant.com tallied $3 million in revenue last year and is projecting $7 million this year.

File under: online business models, online marketing, revenue model

Content matters for Web advertising

The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage. I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?

File under: online advertising, online content, The Impact of Audience Affinity on Advertising Performance

Diversify the revenue model

You can’t base a revenue model only on online advertising. As explained on Boston.com Yahoo! keeps teaching us that it’s important to diversify the revenue stream by offering premium fee-based services. You can’t live with advertising alone… That’s why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can

File under: online advertising, revenue stream, yahoo! revenue model

Making the most of SE marketing

Andrew Gerhart, on Top Site Listing summarizes the characteristics of the main search engines and provides a few tips to improve positioning and to get the best results from SE advertising. It’s a summary of a wide topic, however it’s useful.

File under: se advertising, search engine marketing

Marketers & SEM

According to a recent survey from WebTrends and iProspect, 41% of US marketers are currently running paid search engine marketing (SEM) efforts. Read on the full article on eMarketer: How Marketers Are Measuring SEM Efforts.

File under: search engine marketing, sem marketing

Campaign of the month: Audi A8

The latest issue of Revolution Magazine features a brief case study of Audi A8 online campaign. The campaign has been sub-divided into two phases: the first, named pre-lauch, aimed to raise awareness of the car and capture early prospects. And the second to present the message that the new A8 embodied Vorsprung durch Technikas well as generating leads. Site content and online advertising were developed by digital agency Good Technology.

File under: audi a8 campaign, online branding

All your questions on Premium Rate SMS, answered…

Premium rate SMS (PSMS) is the term that describes the charging of a premium to consumers, for a text message that is either sent or received by their mobile phone. On Flytext website, Thomas Schuster answers a lot of questions concerning Premium Rate SMS. It’s a very interesting contribute that helps understanding how to run a wireless campaign. Recently the Flytext mobile campaign Movie Rewind has been featured in a case study presented on Revolution Magazine. Movie Rewind targeted an audience aged 16-35 with competitions linked to films such as Lethal Weapon, Dirty Harry, The Rock, City of Angels and Erin Brockovich.

File under: mobile marketing, sms campaign, sms promotion

Online dating, what a business!

Online personals are getting a bigger and bigger business. There is an intense competition between online dating services with Yahoo! and Match.com leading the leading the advertising challenge in the sector. Today on IAR Ryan Naraine pictures a precise state of the art of the market, trying to answer a curious question:

If money can’t buy you love, what’s the explanation for the overflowing cash registers in the online personals space — where high-traffic destinations have found big profits in user-created content?

As in offline life, I would answer: money can’t buy real love�

File under: online dating, online personals