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Tag archives: art

Happy Nike Air Max day

on March 27, 2015 by Bridget Comments

It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these. Read more…

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Stockholm is Your Canvas

on February 11, 2013 by Mark Comments

A new iPhone app is launched during Stockholm Art Week where everyone in Stockholm can join a new art movement and co-create. The app captures your movements on the Stockholm map using GPS and transfers this info to an artist who’ll paint the movements on a real canvas. Just select your brush colour in the app and start walking.

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Posca’s rock as a chandelier

on October 30, 2012 by Mark Comments

Want one. Advertising creative dude Stephen Justice, in Melbourne has created a fantastic Posca chandelier using, well Posca’s. We all love the pens and now it’s a very cool installation in Melbourne. In all they used forty different markers in 5 colours- Pink, Red, Light Blue, Yellow and White. It has a LED light source, with the lamps sitting inside the marker to make them fully illuminate the Posca’s original colour through the lid from within. Read more…

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Sony Music vinyl timeline

on October 28, 2012 by Martina Comments

Pretty sweet project by Sony Music to celebrate its 125 years of musical history. Designer Alex Fowkes took over a wall space of almost 150 square meters in Sony’s Derry Street offices to feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day just using CNC cut vinyl. Read more…

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Yellow Pages Art

on November 7, 2011 by Mark Comments

Seriously, how many people actually use the Yellow Pages in book form these days? Canadian artist Kristiina Lahde found a way to recycle the books into nice peices of art. Cool! Read more…

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The Great Volkswagen Art Heist

on October 13, 2011 by Mark Comments

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the 2012 Jetta. Read more…

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Grow your very own action hero

on September 24, 2011 by Martina Comments

Bruce, by Tom Judd is an award winning animation that explores how advances in open-source synthetic biology allow a young man to grow his very own action hero. I have to warn you, you might find this video creepy and rather disturbing. But it’s a great work, with an important message to the humanity. So I would recommend you to watch, think and possibly share.

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Lenovo’s 3D graffiti installation

on August 17, 2011 by Martina Comments

Lenovo Japan just launched new brand campaign called the “DO. PROJECT”. It features former Japanese football star Hidetoshi Nakata experiencing a 3D graffiti installation on a Lenovo PC. The Minority Report time has definitely arrived. Read more…

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Animated Tattoo for Ballantines

on July 8, 2011 by Tim Comments

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.

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D*Face Pool Paint attack

on July 7, 2011 by Mark Comments

Strap on a spray can to the bottom of your skateboard, find an empty pool and see what happens. These guys created a nice piece of art on the bottom of a pool by spraying their trails as they skated the pool. I just wonder what advertising executions could use this for a campaign on a city, or used with a car integrating with Maps…?

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