Tag archives: diesel

Diesel GIF Booth

The GIF booth works like a photo booth, going a step further to produce GIF animations instead of photographs. It uses VVVV technology and a large-format touch-screen interface. Visitors can create animated self-portraits and publish them to Tumblr in real-time. For the flagship store opening in Frankfurt, the GIFs from the booth were also instantly transmitted and displayed in a window installation composed of seven big screens, each individually managed by a Raspberry PI microcomputer. Read more…

Diesel Parallax Scrolling

Parallax, parallax, parallax… Is every brand onto this? An immersive web experience with detailed technical information on products. Parallax scrolling nav through frozen scenes of their latest stuff. Kinda fun. Read more…

Diesel does sunglasses doggy style

Could dogs be the new cat? We’ve seen the bark side of the force - now Diesel has launched a film promoting their summer/spring eyeware range starring a foursome of top models bursting with character. I would have loved to have seen the pitch process for this one.

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Diesel Island: The musical

Nice one by Santo London and my good friends at Diesel. An online spot that looks like a musical and celebrates ideas and stupidity.

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God save the brand (experience)

I apologise. With World Cup just 2 months ahead, my time for blogging is almost non-existent. I feel bad for not taking care of Adverblog, but it’s worse is that I don’t even find the time to browse around and check the links I receive for my own interest and education. Today I’ve been lucky, on a friends’ website I found a very good collection of links to a selection of 25 great ecommerce website designs. The selection is a good starting point to discuss how an ecommerce homepage should be.

A lot of people think that if you give too much space to the brand experience, than consumers will not understand that is a retail experience. Others argue, that if you manage to “sell” the brand experience well, than consumers will also buy the product. Because of my background, I tend to agree with the latter opinion. However, a few recent experiences actually proved me that more product less brand is better if your focus on ROI. Nevertheless, I finish my confusing post by sharing a link to a brilliant ecommerce enable brand video by Diesel. God save the brand!

Be Stupid

Looks like Diesel is back to the great stupid campaigns of its glorious past. Be Stupid is a smart concept that offers a wide range of possibilities to be further explored and exploded with wit and irony. The idea is simple: smart may have the brains, but stupid has the balls… the balls to create new stuff, the balls to do crazy things, the balls to surprise.

If you think you are doing something stupid enough you can send your stupid video to Diesel and win the possibility to be featured in the video catalogue/music clip they will produce over the next few months.

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Diesel preview rocks

Very nice work by Diesel Japan to preview the SS 2010 collection. The website presents apparel, footwear and bags but also gives an insight about inspiration behind the collection.

The music is very engaging and surely makes the difference (it’s played by the band who won Diesel U Music) but also the navigation using the records is simple and beautiful.

Fiat 500 by Diesel

Christmas is coming, and you might want to offer something special to your relatives or friends, but of course going shopping in the crowded shops is a chore. Why not getting the limited edition of the Fiat 500 by Diesel ? Only 10,000 units of this car designed by Fiat and the fashion label Diesel, are being made available worldwide. You can configure and order it exclusively on the English website here.

This cool e-marketing association would have certainly deserved more content and online materials. Nevertheless, I suggest we launch a subscription to offer one to Martina !

AdiDiesel: 83 time wasters

After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it’s going to last four years. With such iconic lifestyle brands connecting expectations are definitely high, for the product and for the communication around it.

Of course there is a dedicated site to look at… http://diesel.adidas.com suggests 83 original ways to successfully waste your time, and you are invited to participate by uploading your pictures and videos, to testify on each one.

Let’s go straight to the point: the site is beautiful, the pictures to illustrate the suggestions are great and are a good mix of Diesel and Originals universes, the layout is clean, ergonomy ok if you have a big screen, but …it took me ages to access to it, waiting for the 83 sections to upload!

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Diesel’s disco dance lessons

This video has gone live a few minutes ago… It’s so funny, and the music is also cool. I guess this going to become a new viral hit. What a better way to revive Diesel shoes around the world?

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