February 25, 2008
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| Inside North Kingdom |
So, i guess this is my first post here, thanks Martina... and hi mom! :)
Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how's the life inside North Kingdom:
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May 09, 2007
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| Quick links for May 8th |
I'm offline for a few days, moving to a new city, starting a new job, for now with no internet connection at home.
Hopefully next Monday I'll be able to write again. In the meantime, I give you a few quick links:
- On Advertising Lab, Ilya writes a very interesting analysis on the first forms of advertising seen on Joost.
- If you're looking for an advergame starring an ugly man, play Dial For Men, Man Luge.
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April 30, 2007
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| Quick links for April 30 |
Back from the holidays in the middle of the countryside, I find it quite hard to focus on my online life... so, for today, just a bunch of quick links, useful to refresh my/our minds on some big issues such as branding, online advertising and social networking
The search for soul. On Brandchannel Bernard Leibov talks about the capability of brands of creating a sense of belonging. It takes a soul to touch another soul—the soul within the brand.
Adage investigates the ROI of making friends on MySpace.
Google and the Rebirth of Banner Ads (Business Week).
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March 12, 2007
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| Quick links for March 12th |
In the UK, the Royal Navy has included digital promotion in its Life Without Limits recruitment campaign. The effort, developed by WWAV Rapp Collins London, has started with an emailing to over 13,000 recipients.
Teasing days for Adidas, that is about to launch "Your world" campaign.
Epson is online with a rich Flash mini-site to promote its new Stylus Pro 3800 printer.
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March 06, 2007
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| Quick links for March 6th |
Tamba has recently launched an advergame to support charity organization Comic Relief. The game which is part of the "“Spread the Red" campaing so far has achieved over 130,000 plays and Comic Relief report over 28,000 clickthroughs to their donations page.
Project Nerd Buddy is the name of the online campaign Dell just launched to help promote its new remote access computer support service called DellConnect.
Jingles for Pringles isn't just a tongue twister expression, it's actually a user generated / social networking site, launched in the US and trying to cash on the popularity of American Idol.
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January 15, 2007
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| Quick links for January 15th |
How does Converse look like in Russia? The answer is in this super cool website by Red Ked Studio. (great they remembered of sound design!)
From Brazil, an advergame for Natu Nobilis whisky. Quite funny they developed a driving game for a super alcoholic drink...
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July 17, 2006
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| Quick links for July 17 |
Good news for new media and "alternative" people: according to PQ Media, spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion. Read more on Mediapost...
The avatars invasion! For users and for brands it's time to create an animated online version of themselves. A good way to make money out of user generated content? Read more on Washington Post...
The Computer is Personal Again" campaign... a new campaign by HP commented today on ClickZ.
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June 02, 2006
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| Quick links for June 2 |
Sorry, I'm travelling, only quick links for a few days...
Football, Brazil and beautiful women in an advergame for Skol beer (by F/Nazca Saatchi & Saatchi).
From The Netherlands, BMW eDrive. The BMW infotainment, in Dutch.
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May 31, 2006
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| Quick links for May 31 |
Samsung "the slim" and the X-Men, a creation by Perfect Fools. Solve the three clues and come up with a good motivation why you should be the winner.
Periscope built the mini-site for eBay Motors and Toyota, partnering in the "Moving Forward Gallery".
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May 25, 2006
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| Quick links for May 25th |
Discover the United States with the Toyota Yaris city guide created by Saatchi & Saatchi LA. Nice interactivity and soundtrack.
Rexona is online with www.rexonafans.com a multi-lingual minisite in cartoon style dedicated to the football supporters.
In the UK, Vodafone has launched "Who needs a desk" a video mini-site to promote its services for mobile devices. Dare Digital is behind it.
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May 09, 2006
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| Quick links for May 9 |
Ads of the World has launched an advertising forum. It's a good place to discover ads submitted by students and provide them with feedback. If you wanna help, check it out!
Night Agency has just released a promotional (advertainment) website for Symantec: www.safetytown.com. Symantec's goal is to help educate people about theft online
and how they can protect themselves (using their products, of course).
From Denmark, the "technology monster", a (viral?) video created by Ogilvy for Ford.
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September 28, 2005
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| Quick links for September 28th |
- Norwich Union embarks on Web campaign (on Netimperative)
- Reach "Ad Skippers" Via Online Word-of-Mouth (on ClickZ)
- MSN takes on Google AdWords (on CNET News.com)
- RSS-Sense (on iMediaConnection)
- Dove team discusses Real Beauty campaign (on Brandrepublic - sub. req.)
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September 19, 2005
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| Quick links for September 19 |
- Why Dove is lucky to be known as "the fat brand" (on AdAge)
- Marketers pop up on eBay (on UsaToday)
- Unilever cuts adspend on "ill" TV (on MediaGuardian)
- Heinz goes direct to consumers with new ecommerce website (on Revolution Magazine)
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September 14, 2005
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Quick links for September 14
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September 13, 2005
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Quick links for September 13
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September 08, 2005
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Quick links for September 8th
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August 17, 2005
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Quick links for August 17
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August 16, 2005
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Quick links for August 16
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August 15, 2005
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Quick links for August 15
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August 14, 2005
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Quick links for August 14
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August 13, 2005
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Quick links for August 13
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August 12, 2005
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Quick links for August 12
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August 11, 2005
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Quick links for August 11
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Are looking for more cool interactive ideas? Check the archives
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