Is this #BiggerThanYuge?

A movement is stirring – and it is not because of advertising – but what is starting to happen right now in advertising are signs of the times and it’s awesome! Read more…

File under: Activism

When in Rome …

What’s the best thing about traveling to Rome? You will be in Rome, obviously! What’s the worst thing about going to Rome? You are going to see all the same landmarks that everyone else sees. In this age of hyper-personalization, obsession with uniqueness and the clout of individual taste, it seems dismal that our trips still revolve around the same path beaten via Foursquare ratings, travel guides, the top ten lists and influencer advice. Why shouldn’t you have your own personal, unique itinerary, made based on what you feel like in the moment? Well, now you can. RomeSpotter is the new service created by Roman insiders for those who want to become that. Launched couple of weeks ago, Rome Spotter campaign makes sure to get to know you: a few questions later, your itinerary is ready - and so is the team behind RomeSpotter to show you the best their city has to offer. They just keep piling the good ideas on, from the moment you land at Fiumicino to the moment you wave Rome goodbye. What’s the best thing about traveling to Rome? Using RomeSpotter.

Book your Roman Holiday here.

Beer and popcorn, anyone?

Lav beer, a local Serbian brew produced and bottled by Carlsberg, wanted everyone to know that it doesn’t feature corn in its beverage anymore. Corn apparently cheapens the beer, and Lav was proud to announce that its products are now made out of only premium ingredients like barley, hops, water and yeast. To excite Lav’s customers about this new development, advertising agency McCann Belgrade steered clear of traditional advertising. They literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events. Simple, smart and yummy. Follow me @andjelicaaa

IKEA + HAY - teaser film for a design collaboration

I was involved in this project so I’m not going to judge it - I will simply say that we are quite proud of it. The aim of this film is to tease about the upcoming collaboration between IKEA and Danish furniture designer HAY. Read more…

KFC: Zinger Fish With Bite

So KFC in Australia, via Ogilvy Sydney, has launched a new line. Zinger Fish. The launch print/outdoor ads use creatures of the sea that love to feast on fish - but these fish come with a firey burn. Read more…

File under: KFC, ogilvy

Innovation or Fail?

Innovation in advertising is great. Innovation in advertising sometimes shits me to tears. It’s awards season and every agency and their dog has rolled out ‘new’ ideas using technology that we simply do NOT need. They create amazing case study video’s that tell you why it’s a MUST to have these things. You decide from a few selected below. Are these useful or just a waste of time and money? Know of any others? Read more…

File under: awards, best, inovation

Smoking Shortens Your Penis via Grey Poland

MTV S.S.Y.P - the world’s shortest condoms brand. Smoking Shortens Your Penis, so says Grey Poland. Warsaw Shore, a show on local TV says that drinking and smoking all night long leads to a smaller dick. Oh dear!! So they set about making condoms the size of tiny todgers Funny take on the serious anti-smoking message. Read more…

File under: best, Grey, poland, smoking

Powerful Domestic Violence Awareness From BBDO Russia

Powerful stuff. BBDO Russia Group and the “Family Matters” psychological aid centre created a 360 video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”. Read more…

File under: best, russia

3 Words For Paris

3 Words For Paris is an interactive video experiment. Create your own unique movie through the generator plugged into a database of thousands of sequences referenced by single words. Read more…

File under: best, paris

Do it for Denmark - Do it for Mom

Danish travel agency Spies is back with another genuinely original and fun take on how to sell more travels: “We’re joining forces with wannabe grandmas in the fight against Denmark’s low birth rate. Introducing Spies Parent Purchase™: Send your child on an active holiday and get a grandchild.” The execution and timing of the film piece is also exceptional. This is one of the project that I would have loved to be a part of.

Follow me @thenikcreative