Digital advertising and marketing: only the best ideas worldwide, since 2003

Samsung Space Balloon: tweet at 100,000 feet

on July 15, 2011 by Tim Comments

Samsung Mobile Japan decided to honour their Galaxy S II with a proper space project, sending the phone into our stratosphere today. The Galaxy is held by an astronaut doll tied to a space balloon. In contrast to Toshiba’s Space Chair project from 2009, this endeavour is more than a film. Produced by the mighty Bascule, it literally tests the outer limits of social media and shows that Android phones can indeed go further than iPhones. With Space Balloon you can watch a live Ustream (on your own Galaxy if you wish) and see your own tweets at 100,000 feet.

File under: samsung, samsung galaxy, space, space balloon, tweets, twitter

The Twitter Job Hustle

on July 1, 2011 by Tim Comments

Dutch creative team Bas van de Poel and Daan van Dam (portfolio) set up 5 separate Twitter accounts and started following Creative Directors on Twitter. The simple message: HIRE US.

File under: boondoggle, creative social, facebook, twitter, wonderyears

Science of Social Media Timing

on June 18, 2011 by Mark Comments

Community managers take note… Ever wondered what is the best time of day to post a tweet or a fb update?? Wonder no more… Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the possibility that your content will be both found and shared.

File under: facebook, infographic, twitter

If Facebook And Twitter Were Real Life

on June 11, 2011 by Mark Comments

Via This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. I love the last few seconds when he ‘follows’ the girl.

File under: facebook, twitter

The tweeting fridge

on June 1, 2011 by Martina Comments

The Heineken bottle opener connected to Facebook is just a (brilliant) student idea. But the fridge connected to Twitter is freaking reality. Yes, there is a fridge out there that sends a tweet out every time you open it. The idea comes from Brazil and has the goal to remind people to drink water more often. Read more…

File under: brazil, twitter

Assembling manuals in 140 characters

on May 27, 2011 by Martina Comments

How do you communicate you sell easy to assembly furniture in a cool way? If you are not Ikea, the task doesn’t seem to be easy. But DDB Brazil cracked it for Tok&Stok with a super nice Twitter-based campaign. The assembling manuals were reduced to a maximum of 140 characters and posted as tweets.

File under: twitter

Now dogs can tweet

on February 14, 2010 by Martina Comments

My next dog will have a Twitter account. So silly but so cool this iPhone application which is about to be released in Japan: it translates your dog’s barks into “human” language, and it automatically tweets them to the world.

Social networking for dog (owners). I’m curious to see which topics will generate buzz in the dogosphere… I know how crazy you can get if you have a dog. And you are a geek via Tokyo Mango.

File under: dogs, twitter

V Australia invites Americans to tweet downunder

on August 12, 2009 by Mark Comments

Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a ‘tweet’ every single minute of the 4320 minutes they are in Australia.

The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.

File under: australia, twitter

The Harry Potter tweet

on July 22, 2009 by Martina Comments

In the UK for the release of the latest Harry Potter movie, Warner Bros has decided to “use” Twitter. On a dedicated website Twitter users get the chance to send potions and cast spells on the people following them.

Revolution has the details of the campaign. But I’m actually more interested in testing it and asking a lot of questions…

File under: harry potter, twitter

The social media guru and the Instant Campaign

on July 21, 2009 by Mark Comments

After their absolutely hilarious Swear Word Dictionary, brazilian agency Gringo strikes back with this self-promotion site called “Campanha Instantanea” (Instant Campaign), mocking at the increasing amount of social media gurus (as their character Pai Pop Up -Father Pop Up-) and some other digital cliches in the latest times. My $10k budget makes for Twitter and some Augmented Reality thing, what about yours?

File under: social media guru, twitter

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