adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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December 07, 2010
Yahoo! the city is your playground

This is interesting. A digital brand like Yahoo! goes offline and uses outdoor advertising (yes, interactive billboards) to explain the features of the mobile apps for Yahoo! Mail, Yahoo! Messenger, Yahoo! Sportacular and Flickr. Created by Goodby Silverstein & Partners the campaign is currently running in San Francisco.

The city becomes your playground (and this is not new), players earn points for their neighborhood and at the end the winning "team" will get a block party with a performance by the band OK Go.

For once, am I allowed to say I don't like this initiative? It looks too complicated and artificial. And the recap video they put together doesn't give me the feeling of spontaneous engaged interactions. What do you think?

August 20, 2010
Schweppes Geiser

Schweppes transformed the geiser of Paco de Arcos (Portugal) into an installation, pretty cool:

(via Briefing)

April 16, 2009
What if outdoors could talk

This Jameson's (an irish whiskey) interactive-real-time-wall outdoor is fantastic:

Thanks Pit!

August 17, 2008
Wonderbra: D to G Mosaic

The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra model Katie Green.


The underwear brand has also launched a website that is the interactive version of the outdoor and gives space to all the girls who submitted their photos to become part of the big shooting for the campaign.

Continue reading... "Wonderbra: D to G Mosaic"

April 15, 2007
The interactive fridge

JCDecaux has introduced a new kind of interactive poster. In the video you can see the innovative installation to present the new Grolsch beer bottle to the people of Amsterdam.

March 28, 2007
Wonderbra is too big

Marketing Alternatif points at in interesting scrolling ad display. The Wonderbra ad seems to be stuck. Brilliant idea or a broken display? I say brilliant idea.. :)

February 12, 2007
The missing poster

Imagine you get an "image not found" error while you "browse" on a street... this is what you will get.

I love to see there's still someone with some sense of humor out there, and I've found brilliant the contrast with the old man passing by...
via Werbewunderland.

February 02, 2007
MINI Brother is watching you

You can think of Orwell's Big Brother or, as you prefer, of Dick's Minority Report. Whatever the case, it's no longer science fiction, it's real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards who are able to receive identification messages from the MINI's passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message.


This campaign sets a new frontier in 1to1 marketing, but it's also important to say that the drivers involved in this promotion actually opted-in to be part of the game. Fools or curious it's impossible (yet) to say. However the campaign is rising comments and polemics not only for the extremely personal yet public relationship MINI wants to establish with its clients, but also for the potential risks of such campaign in terms of driver distraction and road safety.

February 01, 2007
Whose that bag?

On Marco's blog another great social campaign I feel like "stealing" and sharing with you. It has been created by the Miami Ad School for the Transport of London, and it aims at encouraging people to report unusal behaviours they might happen to see on public transportation.


At first I've been attracted by the artistic side of the creations, but there's actually much more than a nice illustration to observe and comment.


Click on the images to read the story they portrait, and think about the feelings they trigger in you. I must say my reaction has been of sadness and conscious awareness of the world we're living in. And it's weird that one has to use art and poetry to get people's attention on the dangers we might face and might help avoiding. Art and poetry should be used to celebrate love and happiness, not to force you to keep your eyes on your travel companion's bag. In any case, the ads are lovely.

Continue reading... "Whose that bag?"

January 04, 2007
Nike, Laser Engineered

From Paris, a cool outdoor campaign by DDB for Nike... the new shoes are Laser Engineered, you can really tell...

Continue reading... "Nike, Laser Engineered"

October 10, 2006
Your ad makes me sick

In the age of consumer generated content, "tagging" moves to the real world, with this interesting initiative Sergei has just told me about. It's a guerrilla action with the objective of raising the level of consumers' awareness about the quality of outdoor advertising in a city. (I would say it's also useful to advertisers to understand what people think about their ads)

In Berlin and Seoul guerrilla "soldiers" have been tagging outdoor ads with personal evaluations delivering messages such as "this ad makes me sick", "I like this ad", "I find this campaign boring" etc...

Continue reading... "Your ad makes me sick"

August 07, 2006
Hand Painted Ad for Brahma

Following up from the use of Street Art late last year with the commissioning of Speto, Brahma have created this hand painted Outdoor poster to advertise the Troco Brahma festivals in the UK. An extremely impactful execution which is only ruined by fact that still up despite the festival being over.


July 17, 2006
Mc Donald's solar clock

Via Brainstorm #9 a great outdoor for Mc Donald's created by Leo Burnett. Look at the sun, check the time and find your perfect McD snack!


July 07, 2006

The pleasure of writing

All you need is Visa

July 06, 2006

Drive safely, even on a bike

June 20, 2006

Controversial Nike

June 15, 2006

The MINI metro station

June 05, 2006

You don't have to watch

May 08, 2006

Turn the wheel and get your poster

Advertising for birds

April 10, 2006

What's the time?

March 14, 2006

The Next Millionaire

March 09, 2006

The brush bus

February 14, 2006

More bubbles... it's Schweppes

February 13, 2006

The Swedes don't love boobs

December 08, 2005

Makers Mark Bourbon

December 05, 2005

Ignore obstacles

November 24, 2005

Love dolls and the Axe effect

November 22, 2005

Guerrilla marketing for eBay

November 17, 2005

The sleeping beauty (guerrilla style)

November 10, 2005

Zombies are back!

You're faster than you think

Kellogg's All-bran, see you tomorrow ;-)

November 09, 2005

Always report a crime

November 08, 2005

Drive the shopping cart!

November 07, 2005

A new spot for airport advertising

The new Renault Kangoo

November 02, 2005

Bus shelter football

October 25, 2005

Viacom Outdoor to test bluetooth ads

October 24, 2005

Lexus, it's just an hologram

The Weather Network

October 21, 2005

Murders, she wrote

October 20, 2005

Nine fads to ignore

October 19, 2005

Bus shelter relax

Ambient toilet marketing

October 12, 2005

Let's fight child abuse

October 10, 2005

Bundeskanzler in love

O2: trick or treat?

October 09, 2005

Don't park here

October 07, 2005

The Absolut beer celebration

October 06, 2005

Smart... in case of oil prices increase...

October 05, 2005

The TBWA sportbag

Yoga interactive posters

Nike Zoooooooms the building

October 04, 2005

Slow down, cowboy

September 29, 2005

The Burst Bubble billboard

Bumvertising against KFC

September 27, 2005

That's a vacuum cleaner!

September 23, 2005

The old woman and the bike

Advertising to dogs

September 21, 2005

Nike: always on the run

Vicks VapoRub, a deeeep breath

September 20, 2005

Ford billboards: look who's talking now

MTV, share what you have inside

September 19, 2005

The yoga sandwichman

Billboards go off Indian highways

Nike Football: the vending machine

September 16, 2005

Bus shelter advertising for Sony Ericsson

September 15, 2005

The Coke Pizza

September 12, 2005

Really discounted titles

September 07, 2005

Digital advertising on London buses

August 19, 2005

Read it, before Hollywood does

August 15, 2005

"Dark Water" street campaign

August 13, 2005

Heinz (very) Hot Ketchup

August 12, 2005

It's pure, it's Smirnoff

Fashion victim

August 05, 2005

LG revamps its outdoor ads

July 28, 2005

Brick wall: campaign for road safety

July 26, 2005

A car or a mobile phone?

July 19, 2005

Raid Kills Bugs Dead

July 17, 2005

The Kangaroos have arrived

July 11, 2005

Find it on the Yellow Pages

July 08, 2005

Got Milk? around the world

July 06, 2005

London 69, a sexy campaign for Eurostar

Le Déjeuner sur l'herbe in Wien

July 05, 2005

Samsonite: beware of pickpockets!

July 04, 2005

Coke runs "hypertagged" outdoor campaign

June 28, 2005

Thoughts on outdoor advertising and SMS

Pedigree: it's a dog's life

June 27, 2005

Dare to board?

June 24, 2005

An unbreakable idea

Ehm... what's your condom style?

June 23, 2005

It's a Lego world

June 22, 2005

Best use of Outdoor: the Impossible Sprint

June 21, 2005

Volkswagen celebrates Mother's Day

June 17, 2005

Points of view (2)

Points of view

June 16, 2005

Targeting the highway audience

June 14, 2005

The perfect Coke

June 09, 2005

Don't think. Shoot.

June 06, 2005

The Kournikova billboard

May 17, 2005

Sticky marketing for Sixt

May 16, 2005

Guerilla ice marketing

December 08, 2004

The Big Poster is watching you

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Blogs I enjoy
Marketing & advertising...
* Adrants
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* Adverbox
* A/D Goodness
* Brainstorm #9
* Brief Blog (mx)
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* Marketing Facts (nl)
* Marketing Relationnel (fr)
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* Werbeblogger

Design & inspiring ideas...
* David Report
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* Agenda Inc.
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