In the Netherlands, the National Post Service (TPG Post) launched a viral campaign to promote its online postcard service, while in Spain, the Sociedad Estatal Correos y Telégrafos opened a tender to select the advertising agency to create a campaign for the online postal service.
In Italy, as PubblicitàItalia reports, Poste Italiane has decided to create a series of advergames to explain consumers the characteristics of its new paying systems. There will be an email marketing campaign to tell people about the advergame (which will also have a wireless version), as well as an online advertising creative.