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Interactive marketing and other great advertising ideas since 2003
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November 04, 2010
Etiquetas for Indio beer


This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was "Cuautehmoc" (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as "El indio" ("The indian", because of the character on the label). And in the end, the brand decided to rename itself as "Indio".

In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so "Etiquetas" is a website containing some stories we created for each label, i.e., the "Loteria" ("lottery") one:

You can check the other ones at "Etiquetas" website.

September 06, 2010
Uniqlo Lucky Counter


A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing.

(via Kris Crockett)

July 28, 2010
Bacardi "True originals"

A misterious character is looking for the world's best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, "The Hummingbird", check the previous link to see updates and more content.

(via LatinSpots)

June 11, 2010
Dulux colouring the world

Dulux "Let's colour" campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:

(the agency is EURO RSCG London)

November 04, 2009
Trivial Pursuit battle of the sexes

The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?


The game is fun (if you have an all-knowing personality :-) and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.

November 02, 2009
Kitesurfing: emotions needed

Kiteboarding brand F.One has recently launched a new website to promote its Bandit kites. The site takes the users throughout the exploration of a virtual city where different shops offer different kind of information: the cinema shows a short movie featuring the F.One team, a garage is the place to find out about "safe" kitesurfing and the lab is the place to go to discover F.One innovation.


At first sight I said, wow, very nice work, but after browsing around for a bit I realized the whole things wasn't as good as it could have been.

Continue reading... "Kitesurfing: emotions needed"

September 21, 2009
Lynx Party Across The Internet

Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it's really just one faux site) that links in to the next site and so on... It's been very well produced and has mini game elements throughout the play-through. I remember seeing a great execution for Lynx shower gel a while back which was a story about a dude who gets kidnapped by hot chicks and you need to decide the path at the end of each section. I did really like it and watched it all the way through. Take a look.

Picture 2.png

September 07, 2009
Need for Speed: Think fast, drive faster


After the Halo 3 one, another game with an energized teaser trailer, the new version of one of the most popular car racing games ever: Need for Speed. The formula, quite simple again, once you upload your picture (or not) you can get to a video where you live the experience of being a real pilot, i think that it works well with the game fans (funny that if you upload a photo you sign an autograph for one girl, but it you don't upload anything she kisses you)

(by TBWA Manchester)

September 06, 2009
Amstel Teamlink: Football 2.0

Dutch beer brand Amstel just released an interesting brand utility, named Teamlink. It's an application designed for (Dutch) amateur football players, in support of their team and weekly matches. It features official local competition details as fixtures, tables and results, but also non-official information uploaded by the players themselves. The app can be embedded within social media or at the team's website, which makes it very accessible with high viral potential. Combined with a football minded nation (over 1 million amateur football players on 15 million people), I feel this can be a huge success. Hopefully Teamlink will proof that facilitating an online community is not only credible, but can also be very lucrative.


Responsible agency is 2009

August 23, 2009
American Apparel: ecommerce meets Youtube

American Apparel has launched "Le Sac Dress". A drape dress with long, versatile straps you can wear in twelve different ways.


Yep, it sounds a bit complicated, but don't worry, it comes with twelve videos posted on Youtube that teach you how to wear it.

Video instructions, a smart simple way to enhance the online commerce experience, especially for those goods which generates doubts in potential buyers.

PlayStation, PlayFace

In Japan, Sony has recently launched an amusing project to drive attention around the upcoming release of the new PS3. How does you face look like while you play videogames? Have you got the best "game face"? You can start comparing yourself to a bunch of Japanese videogame players by visiting or watching the commercials below.

Continue reading... "PlayStation, PlayFace"

August 11, 2009
User generated content that reaches people

A couple of interesting examples of user generated content that really touched me last week. The first one, probably you've seen this before, one of the best wedding entrances ever:

The funny thing about that is that the sales of the song, Chris Brown's "Forever" have skyrocketed since then (thx Fer!)

Continue reading... "User generated content that reaches people"

July 13, 2009
It's #interactivemonday

Help the digital creative community starting the week with a boost of inspiration. Every Monday share the best piece of digital creativity you've seen the week before. Tweet #interactivemonday, the project URL and the agency name. And please, no self promotion, let the others judge your work.

Continue reading... "It's #interactivemonday"

July 11, 2009

The coolest University website ever

June 20, 2009

Headache disappers in one click

June 14, 2009

The Swedish Army according to North Kingdom

June 12, 2009

Vodafone launches #ukhols map

June 11, 2009

EA takes Grand Slam Tennis to Facebook

June 10, 2009

A new way of working auctions

June 09, 2009

Our World, Your Move

June 07, 2009

Priority Mail in AR

June 01, 2009

Battlefield 1943 and the community challenge

The next move by Lexus

May 31, 2009

Free your Dorito with augmented reality

May 30, 2009

Cold War Kids, an interactive music video

May 28, 2009

Nikesportswear Stories

Uniqlo Tokyo Fashion Map

May 24, 2009

Nokia colorful emails

May 16, 2009

Wasa, the perfect breakfast

May 03, 2009

Here come the mummies

April 19, 2009

Lacoste gets cool

April 14, 2009

The Smart URL

April 06, 2009

Kitchen generated content

March 11, 2009

Speed lessons by HEAD

March 08, 2009

The Frito Lay methaphors

March 07, 2009

Docomo plays with a pixel world

March 05, 2009

The one that spoke to me

February 23, 2009

Beware of the false Vladimir

February 18, 2009

Uniqlo Parka Style 1000

February 09, 2009

Let's learn from Japan

February 07, 2009

Bjorn Borg, let's break up!

January 20, 2009

Ikea gets tactical with Obama

November 09, 2008

42 good things

November 08, 2008

The Eco Dance

October 28, 2008

TomTom hooks up with Top Gear

September 20, 2008

The White Rabbit

September 15, 2008

Decathlon back to sport

September 14, 2008

The Wild Ride with XM

September 12, 2008

Plastic Man, always connected

August 24, 2008

Viking Line launches Dance Match

August 22, 2008

Ikea, Wait until September

August 14, 2008

Discovering Google Insights

July 29, 2008

The "We8" side of Coke

July 27, 2008

Nokia: exclusivity for charity

July 26, 2008

BBC: Journey to the West

July 07, 2008

The Luchtmacht Experience

June 29, 2008

Russian Standard Vodka, nice website

June 24, 2008

Getty Images gets "moody"

June 21, 2008

Iconic Britain looks pretty flat

April 08, 2008

Adidas Celebrates Originality. Or maybe not...

April 07, 2008

How do your Crocs look like?

March 25, 2008

The world of Walkman's Komiks

March 23, 2008

Exploring the ARG reality

March 22, 2008

Professor Layton and the Curious Village

March 19, 2008

Run, Miss Piggy, run!

March 18, 2008

The other side of Motorola

March 16, 2008

Nokia, the world is your canvas

March 09, 2008

Converse says Thank you!

January 17, 2008

The Happyness Factory is hiring

January 16, 2008

The joy of problems

January 14, 2008

Agent Provocateur and KnickerPicker: lingerie 2.0

January 09, 2008

Burton: Sabotage Stupidity

January 07, 2008

SonyEricsson and the music trip deja vu

January 06, 2008

Hyundai, think about it

December 30, 2007

Sexy Santa comes from Norway

A Facebook Xmas like no other

December 23, 2007

The Flash side of the moon

December 04, 2007

[email protected] Heart

November 27, 2007

Shave Everywhere 2

November 19, 2007

Intel gets cool

November 14, 2007

Say a prayer

W for Vodka

November 13, 2007

Tom Tom secrets (service)

October 23, 2007

ING Lion goes crazy

October 19, 2007

Science Museum, edutainment 2.0

Warm up the house

October 17, 2007

Assassin's Creed, the "experience" site

October 15, 2007

Facebook: think communication, not advertising

October 10, 2007

Nokia Nonstop Living

October 06, 2007

New Ikea kitchens to dream

Share your stress and win an award

October 03, 2007

Can you Fifa 08?

October 01, 2007

Winter is back

September 29, 2007

Monopoly in the 2.0 era

Amazon and the Harry Potter mania

September 28, 2007

Sharp Aquos funky experience

The other view on MINI

September 26, 2007

Motorola meets Gondry

Adidas Football

September 24, 2007

World's Greatest Dice Roll?

September 20, 2007

Heavenly Halo

August 21, 2007

Night Driving experience by Golf

The Daisy of Marc Jacobs

August 19, 2007

The legend of Heavenly Sword

August 09, 2007

Heeeeers Stella!

August 02, 2007

Japanese Puma Tribes

Sony Television

July 31, 2007

Love is not just a game

July 22, 2007

Ever chatted with a Transformer?

July 04, 2007

AXE in Japan

June 26, 2007

The map of youth culture

June 25, 2007

She has your eyes...

June 22, 2007

The Polaroid experiment

June 06, 2007

Horror in Italian interactive

May 29, 2007

Agency sites try too hard...

May 18, 2007

Ikea, be brave... not beige!

May 16, 2007

NOTHING to hide

May 15, 2007

The interrogation of Leo and Lisa

May 14, 2007

The Royal Navy gets the message

Havaianas and the feet dreams

May 04, 2007

I'm a Barbie Girl!

May 02, 2007

Green marketing goes to Hollywood

April 14, 2007

Slap the mat

April 02, 2007

Ikea's twins

February 11, 2007

Jeep launches interactive comic book

February 08, 2007

Budweiser launches virtual currency

February 07, 2007

The web is a reality show

December 18, 2006

Coke begins brand invasion on YouTube

December 05, 2006

Keep the pace of "new" new media marketing

December 04, 2006

Sam helps Samsung, or maybe not

November 08, 2006

In the navy!

October 31, 2006

10061, Timberland gets into art

October 30, 2006

Online Halloween for kids

October 25, 2006

Beware of the Mystery Fabric

October 23, 2006

Reuters, real news from the virtual world

October 12, 2006

Nike, hybrid but lovely (and smart)

September 29, 2006

The "Second Life" of Leo Burnett

September 27, 2006

Puma Mongolian Shoe BBQ

September 25, 2006

Diesel is recruiting...

Windows evolves communication

September 24, 2006

Lynx Towelboy stars on Myspace

September 03, 2006

Travel the Google Earth with British Airways

August 27, 2006

MySpace and music

August 21, 2006

The Ikea wardrobe

August 17, 2006

Online lifestyle magazine for Hugo

August 16, 2006

BBC launches the Musicubes

August 08, 2006

MTV meets AdSense

July 25, 2006

Online food marketing to children

July 08, 2006

Soccer should be... Adidas

June 23, 2006

The Barber Brigade

June 20, 2006

Google Earth and AdWords

Coca-Cola is now Blak

June 19, 2006

"Live with it" webisodes

June 13, 2006

Online marketing, Poland and the World Cup

May 25, 2006

Not the usual

May 23, 2006

Nike "Plus" Apple: wow!

May 18, 2006

The friends of Tele2

May 09, 2006

Sloggi and the sexy World Cup

May 07, 2006

Where is was your 360?

May 05, 2006

Pedigree launches My(dog)Space

May 02, 2006

Hype or not: Nokia N91?

April 20, 2006

Alien ready for online autopsy

April 19, 2006

The PSP Art Gallery

April 12, 2006

Youth marketing and MySpace

April 11, 2006

Digital storytelling meets Google Earth

April 10, 2006

Date a Hot Scot

e7 loves writing

UK Army climbs The Everest online (but not only)

Are U Starvin'?

April 03, 2006

The best of interactive in The Netherlands

April 02, 2006

24: The game it's not just gimmick

Freshness on the Web

Adidas Adicolor: a beautiful concept

March 28, 2006

The house of tomorrow, the Web today

March 27, 2006

Relentless virals ain't viral

March 24, 2006

Instant messaging advertising

March 21, 2006

Trains & online marketing

March 20, 2006

Google celebrates football with Nike

New media marketing for postal services

March 16, 2006

Did your cow disappear???

March 15, 2006

The Mouse Files

Get lost in the madness

The next Danette flavour: you decide

March 14, 2006

The BBC to launch interactive drama

March 06, 2006

How much do you think you deserve to make?

March 05, 2006

Healthy eating calculator by McD

March 02, 2006

Mercedes-Benz convertibles: Weather Generated Media

March 01, 2006

Make your virtual note real

February 22, 2006

Nike: Join Bode

PUMA: Adopt a German

February 21, 2006

IMvironments: New tool to engage people with messengers

February 16, 2006

Umbro, One Love: football

February 15, 2006

The PR audience is intelligent

February 13, 2006

Brands build our online identity

February 10, 2006

Branded Maps

February 07, 2006

Widgets as an advertising tool

February 03, 2006

Wanna be a Junior Lucky Bastard?

February 01, 2006

The Olympic challenge with Google Earth (and Fiat)

January 31, 2006

Take the SuperBowl ads with you

January 29, 2006

Music in Every Direction

A touch of femdom for MINI

January 25, 2006

Join the LynxJet Club

January 23, 2006

Puma and The Velocity push


Let’s go below (the line)

January 16, 2006

Adidas plays with Google Earth

December 13, 2005

Forsman & Bodenfors reveal the bluff

The FIFA fever

December 08, 2005

Interviews from hell

December 07, 2005

What Makes Coffee Good?

December 04, 2005

Another "Red Cup" for Starbucks

December 01, 2005

An Absolut Christmas

November 29, 2005

Find the treasure with TomTom

Nike, power to your feet

November 21, 2005

Young Europeans favourite sport? Surfing!

November 16, 2005

A challenge for bloggers

November 15, 2005

Merry Christmas with Harry Potter

November 14, 2005

Making forms look nicer (and perform better)

November 11, 2005

Fineco, online marketing the poor way

November 07, 2005

BBC Wannabes, the interactive youth soap

Nike launches video podcasting push

November 03, 2005

Yahoo and the Big Brother for creatives

It's Beaujolais Nouveau time (online)

November 02, 2005

Heineken, online marketing with Google Image Search

November 01, 2005

Verizon branded entertainment films

October 27, 2005

Online marketing to kids: Nestlé Picoland

October 09, 2005

Home Improvisation spoofs DIY shows

October 04, 2005

Top 10 web design mistakes of 2005

BMW pulls out of branded entertainment

September 28, 2005

Twix Eaters Anonymous

Blogs, podcasting: what the hell are you talking about?

September 26, 2005

Pureprofile: the reverse search engine

Exploring the digital media landscape

August 08, 2005

Lack of technology knowledge impacts online marketing

August 05, 2005

Vauxhall Tribes promoted online

July 27, 2005

The soft drinks battle is online

July 26, 2005

Peugeot: Life shouldn't be this easy

July 25, 2005

Wanted: an interactive cartoon

July 21, 2005

Yahoo! Messenger open for ads

July 20, 2005

The angels of toilet paper

Do-it-yourself online marketing

July 19, 2005

Pepsi online strategies in France

July 12, 2005

Online advertisers running more global campaigns

Lacoste promotes online its fragrances

July 11, 2005

Measuring the value of corporate blogs

July 08, 2005

Optus "opts" for online marketing

July 04, 2005

Panasonic VS3: what a bad example

July 01, 2005

Movistar hacks the "m" on Messenger

June 28, 2005

Volkswagen promotes King Kong

June 22, 2005

Ben & Jerry Lick Global Warming

June 17, 2005

Sony Ericsson goes to Wimbledon

June 16, 2005

Unite for Victory

June 15, 2005

eBay partners with Coke

The new 3D Tigra

June 09, 2005

Grolsch and the blonde legend

Orangina: where's the fire?

June 06, 2005

Ice-cream marketing

June 05, 2005

First Direct invests in affiliate marketing

June 02, 2005

Will Cooper (Tradedoubler) on affiliate marketing

May 30, 2005

Affiliate marketing for Yahoo! Europe

May 26, 2005

Nokia and Lycos promote the 3230

Planner, follow the prospect online

May 22, 2005

Google takes it personal

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