adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

September 24, 2006
Lynx Towelboy stars on Myspace

I'm back from the holidays... (sigh!) and Lynx has become the first UK advertiser to launch a 'branded community' on MySpace (there is no connection between the two things, I just needed an incipit after 2 weeks off :-)

As reported on New Media Age (reg. req), Towelboy is a semi-naked superstar who stars in the latest Lynx' tv spot. Towelboys' homepage on Myspace works as a gateway to, and therefore looks pretty basic a part from a very simple advergame integrated in the page. On the other side, Lynxboost is actually much more interesting and entertaining.

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog