adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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December 13, 2010
Paradores Ice Xmas

I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn't expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:

October 28, 2010

Jewelery store, Michael Hill, has launched an online promotion to find the world's best couple.

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The winners get a 22 carat diamond ring. Kim Kardashian is the campaign ambassador. Couples who enter the competition will take part in a series of online challenges. The top six couples will then be adjudicated by a panel of expert judges with the winning couple being flown to Chicago to be presented with the ultimate 22 carat princess cut diamond engagement ring. Check it out here

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November 21, 2009
Sony: Singing in the car

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.


The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

Continue reading... "Sony: Singing in the car"

September 27, 2009
Fifa 10 and the smart media partnership

Via @inakiescudero I discovered a very smart online promotion EA is currently running in Spain to drive awareness around the upcoming release of FIFA 10. Since the beginning of September (when the demo of the game has been released) on the website of (very popular sports daily) visitors can download the demo, play the game, score goals, save them and re-upload the videos on Marca's website entering a contest to award the most beautiful goal scored.


Continue reading... "Fifa 10 and the smart media partnership"

August 25, 2009
SAS Globe of (Facebook) Fortune

Viral marketing has new face. Now it's all about playing "with" your friends, and by "with" I mean "using" your friends to win something. The latest example comes from Northern Europe where the airline SAS has launched an online competition that takes advantage of Facebook Connect to give away flight tickets to a series of destinations around the world.


The mechanism is pretty simple. You select your departure airport (only Scandinavia unfortunately), you spin the globe to find out your destination and then the system connects to your Facebook profile to randomly pick a friend you will travel with. But the game isn't over yet: in order to actually win the tickets you have to write a nice motivation on why you and friend should travel together.

Continue reading... "SAS Globe of (Facebook) Fortune"

June 07, 2009
Twitter and the fridge Big Brother

In Brazil, LG has launched an online campaign that puts Twitter at the center of the action to promote a fridge model called Top Mount. Four cameras capture live a fridge and the food inside it. Users can watch the live stream on the Web and "order" the fresh food using their Twitter accoun t and messaging @LGTopMount. The first who tweets the request will receive a home delivery the day after (only if he/she lives in the Sao Paulo area).


Don't ask me to clarify the mechanism because I had to ask twice to understand it. I definitely miss something in this action. I thought there was a challenge to guess the next food in the fridge in order to win, but this is not the case. It's not a guessing game. It's just about staring at a fridge where nothing happens and be fast to tweet when the food in it gets changed. To be totally sincere, I think the concept is rather week if not even silly. But still, I thought it was worth sharing it because the LG project can inspire new (better) campaigns with an integrated functional/interactive use of Twitter.

The agency is Sinc Interactive.

April 27, 2008
Your perfect Harley Davidson weekend

In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end".


Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.


Continue reading... "Your perfect Harley Davidson weekend"

Heineken Destination Moscow

The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be always like this, as Heineken demonstrates with its Destination Moscow action.


Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.


So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!

January 06, 2008
Adidas Originals, it's your Festival

From Australia, the OriginalsFestival, a online pixel graphics game by Adidas and Vice which lets you create your own music festival.


You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.


Continue reading... "Adidas Originals, it's your Festival"

December 23, 2007
What's the best site of the year?

You have time until January 14th to cast your vote and select the best site of the year at the FWA's People's Choice Awards.


I don't want to bias your choice, but my personal favourite is Good Things Should Never End. It's brilliant from a creative point of view, but also extremely strong and consistent in delivering the promotional message.

November 09, 2007
Axe meets Durex

The new chapter of the Bom Chicka Wah Wah campaign sees Axe partnering with Durex for a cross-promotion in Germany. The initiative is taking place now in Germany, with an online contest based on a puzzle game.

Don't expect anything special from the site, the only reason I post about this action is because of the curious partnership that, if you think about it, perfectly makes sense.

November 06, 2007
Red Bull contest misses some energy

In the UK, Red Bull has launched an online cartoon competition. The goal of the Red Bull Tall Story contest is to make people interact with the brand and to find new stories to be featured in the next TV campaign, made of cartoons, that this year celebrates its tenth anniversary.

As explained on New Media Age, the energy drink brand is investing 500,000 pounds to promote the contest, using radio, print and online advertising as well as dedicated on-campus student promotions.

Continue reading... "Red Bull contest misses some energy"

November 01, 2007
Nivea and the Metro(sexuals)

In the Netherlands Nivea has recently launched an online competition featuring an advergame where the action takes place in the metro.

Since the campaign it's targeted at Dutch metrosexuals looks like the brand has decided to play on words... and the result it's a straightforward, very simple, but apparently quite successful concept.

Continue reading... "Nivea and the Metro(sexuals)"

October 16, 2007

Take the challenge and win the NBA

September 24, 2007

World's Greatest Dice Roll?

August 17, 2007

Meet Kawasaki and Mr Nigel "Salty" Graves

November 22, 2006

Stop Lex Luthor

November 07, 2006

How dirty can you go?

September 25, 2006

KLM looks for online poets

June 13, 2006

Are you ready to touch?

May 29, 2006

Volkswagen launches Beetle Art

March 30, 2006

Creme Eggs and podcasting

November 02, 2005

Vodafone and The life of the Mayfly

September 13, 2005

Download Yahoo! IM and win your family

September 12, 2005

Coup-a-soup, grab a prize

September 08, 2005

Walkers gives away iPod mini

September 05, 2005

SMS and win Beckham

August 26, 2005

Nike, fresh Air Max viral videos

August 08, 2005

Advertising campaign for Bausch & Lomb

August 03, 2005

El Visionario, online contest for AOL Latino

July 26, 2005

Sony: take your best shot

July 20, 2005

How well do you know Marilyn Monroe?

July 17, 2005

Win with American Airlines

July 08, 2005

Magnum, 5 Senses worth £6.5m

Win a wish with Fish Fingers

July 06, 2005

Cingular Wireless "Raises the Bar" with a photo contest

"Tag to win" with Transavia

July 05, 2005

Take a break with SN Brussels Airline

July 04, 2005

Win a private jet with Carlsberg

July 01, 2005

Crest launches "Brush the Vote"

June 22, 2005

Digital storytelling competition for Nokia

Campari and the Red Passion Tour

June 09, 2005

Ireland Tourism and the Taxi Challenge

June 08, 2005

Dan'up and win

June 07, 2005

Volkswagen launches the FoxGame

May 30, 2005

Take off with 7UP

May 24, 2005

Which value do online competitions bring to a brand?

May 19, 2005

Nescafé and the "Cappuccino Mystery"

May 18, 2005

3M: interactivity at its best

May 17, 2005

Paypal launches competition in Italy

May 09, 2005

The (Audi) A4 sum of the parts challenge

May 04, 2005

O2 pushes MMS in Ireland

April 21, 2005

Siemens gives away blogs

March 01, 2005

Sony Ericsson presents the WorldQuest.05

February 25, 2005

Trivial Pursuit, the challenge is online

February 23, 2005

Colt: the perfect rendez-vous is online

January 24, 2005

The right time for the time of your life

January 22, 2005

MSN Italia promotes Messenger

November 24, 2004

Discover the RBK Streets

November 17, 2004

Sony: Sleep Tomorrow

November 12, 2004

Ford wants your cell phone number

October 08, 2004

Personalize your coffee, customize your ride

September 09, 2004

Miles & Prizes with Air Dolomiti

July 28, 2004

Online ads for Pickwick Ice Tea

July 27, 2004

Allianz Formula 1 Quiz

July 22, 2004

Bacardi's online MixAbility

May 08, 2004

KLM: dream & win

May 07, 2004

Show your butt and win a car

March 29, 2004

Sweet online contest

February 17, 2004

Brush your teeth and win a cell phone

February 11, 2004

Philips promotes Expanium online

February 02, 2004

Drink a Pepsi, win a song

January 29, 2004

Golf's birthday celebrated online

The Best Game Face a Man Can Get

January 19, 2004

Travel by train and win a Ferrari

December 11, 2003

New web site for Evian

November 19, 2003

MTV presents 'Made in dream' competition

November 03, 2003

Take the "fire test" and win a great prize... maybe

October 30, 2003

Kellogg presents 'Crunchy Nut Clusters' competition

Are looking for more cool interactive ideas? Check the archives

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