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Interactive marketing and other great advertising ideas since 2003
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January 04, 2011
Nike Women Training Club


NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience.

(via Pit)

November 04, 2010
Nike "Who follows who?" challenge

Love this way of using the concept of Twitter "follower", transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires:

You can challenge your friends here.

June 15, 2010
3D Rugby

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.

May 25, 2010
Go Beyond Borders Project - The fall of the Berlin Wall

Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon.

But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.

March 03, 2010
13th street's Last Call

This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging:

March 02, 2010
Bank run, an interactive movie


I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.

On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.


Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)

January 29, 2010
Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

September 21, 2009
HBO Imagine


Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called "HBO Imagine", where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them.

The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia.
+ September 17-19 NYC (Gansevoort and Little West 12th)
+ October 1-3 in Philadelphia (Old City District)
+ October 8-10 in Washington D.C. (Plaza at Adams Morgan)

On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle.

The online part, the website, is one of that rare pieces (because these days it's all about fast to see fast to share) that suggest there's a lot to explore and find, through a wonderful 3D menu, go check it out, it's really worth seeing.

The agency is BBDO NY, and as for the online, kudos for The Barbarian Group.

(via Barbarian Group's Facebook)

September 09, 2009
Audi: Electricity untamed

Some videos like this one appeared last week:

(you can check the Youtube channel to see more of this)

Continue reading... "Audi: Electricity untamed"

September 07, 2009
When online is so important even if it's not that important

These days i'm judging LIA Awards and it's interesting that more and more often you can find a lot of digital entries submitted not as separate elements of the campaign (microsite, banners or whatever) but what is submitted is the whole campaign itself, even when in "banners" category, for instance, so very often you don't know what to judge exactly. What makes me think about another thing, that is that many entries are not really powerful by themselves, but in the context of the campaign where they live that pieces become substantially relevant.

Does it make any sense judging them as in a "digital" category then? The first example of this happened when i had to judge the banners of this campaign for Dodge in Belgium, made by Proximity BBDO.


The tagline is quite simple, being Dodge a "macho" car, and trying to engage people for their new release, a familiar one, the test drive consists on going to the car dealer and have sex in the back seat of the test car. Then, if you got pregnant and have a baby within the next 9 months you get the car for free

You can check the video case clicking here.

Continue reading... "When online is so important even if it's not that important"

August 31, 2009
Placebo and the music videos industry


Being a band, there was a time when you needed MTV for broadcasting your music videos, because MTV was the place where everybody went to see videos. But a couple of years ago, a lot of bands started a new trend that consisted on creating "interactive" pieces, knowing that when you have fans they'll follow you every place you are, MTV or... your own website.

Continue reading... "Placebo and the music videos industry"

April 15, 2009
Mahou's Wikipeli, a 2.0 movie


In Spain, even though it's not as hard as advertising tobacco brands, when advertising alcohol there's always a limit that you can't push; for instance, on TV commercials you can show the product but no one can be seen drinking it. That is why many of these brands do branded entertainment instead of focusing on creating ideas about their products' USP. One of the most notable examples of this kind of advertising is Mahou, a beer brand that has been doing interesting things online for several years, first with Herraiz y Soto doing their interactive and now working with DoubleYou.

This year's campaign is called "La Wikipeli" ("The Wikimovie"), in which Jose Corbacho and Juan Cruz (two famous comedians in Spain) are preparing a new short-film whose plot, characters, scenes, and so on, are chosen by users taking polls, sending videos or commenting the whole process and deciding things on-the-fly.

Continue reading... "Mahou's Wikipeli, a 2.0 movie"

August 16, 2006
Jeans Take Shape

Gerald Mark Soto is the illustrator behind the GAP Fall Denim campaign "Jeans Take Shape". On his website the artists shares several aspects of the campaign, developed by Laird+Partners. The TV spot is (of course) available on YouTube also...

March 09, 2006

Heineken pushes its new beer online

October 25, 2005

AOL: branding campaign for AIM

August 19, 2005

Virgin Mobile: are you normal?

August 08, 2005

BT Broadband bets on iTunes

Advertising campaign for Bausch & Lomb

July 26, 2005

Coca-Cola, a World of refreshment

June 27, 2005

Labatt and "la fiertè quèbècoise"

June 22, 2005

General Mills launches "Choose Breakfast" campaign

June 02, 2005

Peugeot prepares online push the UK

May 10, 2005

Philips targets affluent adults

April 15, 2005

Microsoft promotes "The New Era" for Office

April 12, 2005

The "other side" of IBM

April 06, 2005

Adobe: Everything but the Idea

January 25, 2005

Play it safe

January 17, 2005

It's Sunny!

January 14, 2005

Delta easy fares, easy traffic

January 13, 2005

A new "Va Va Voom" for Clio

January 12, 2005

Cossette hires "sandwiches" for McD

January 11, 2005

Yahoo! the Life Engine

December 17, 2004

Piaggio offers free music

November 24, 2004

Xmas push for BBC's digital radio

November 14, 2004

Catch the Tigra with an MMS

September 09, 2004

Expedia "Creates Your Perfect Trip"

July 15, 2004

FedEx promotes Kinko

May 03, 2004 reinforcing its brand

April 30, 2004

Chrysler's Premiere Days

April 29, 2004

Twingo "Kiss Cool" games & more

Ask Jeeves is the "find engine"

April 07, 2004

A short film against replica guns

March 09, 2004

"Body Confidence" campaign

February 28, 2004

Volvo can be sexy and fun

February 13, 2004

Sony "Raise to Honor" marketing push

January 16, 2004

Microsoft tries to seduce Linux users

January 08, 2004

GM promotes "The Hot Button"

November 28, 2003

Find Nemo at McDonald's and win a Nokia phone

November 19, 2003

Playstation 2 holiday push

November 06, 2003

Movie industry using the Web

HP Foto-Spass campaign

August 07, 2003

Alternative marketing for the SHARK WEEK

Are looking for more cool interactive ideas? Check the archives

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