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June 02, 2005
Peugeot prepares online push the UK

E3 is going to create an online campaign to promote Peugeot new diesel engines. Netimperative reports the effort will debut in July, with a micro-site to support the offline marketing activities. As Matt Ramsay, director at E3 explained, Peugeot's idea is to engage potential customers from an emotional perspective, not limiting the engine choice to a rational decision.

E3 has been recently appointed by Peugeot and will take a share of the company's £1.5 million digital marketing account.

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