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Interactive marketing and other great advertising ideas since 2003
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December 09, 2010
Orange Feed and the Secret Portrait


Lately i've become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into "The secret portrait", where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing :)

September 06, 2010
Philips launches online romcom

Philips is spicing up it's product demo's with today's launch of 'Nigel and Victoria', a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who's on the set to keep an eye on the review video's. In the first 3 mock-documentary style video's you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab's into the current web series and branded entertainment trends.

May 04, 2010
Tom Tom and the voice of Darth Vader

I loved the way that Tom Tom introduced that new feature of customizing your GPS device with some voices from Star Wars characters:

March 18, 2010
Vodafone TreSesti

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

January 06, 2010
I love G3

From China a nice cartoon based website to promote a range of mobile phones.


In the super crowded world on communication around mobile devices, it's Interesting to see the approach this approach that mixes illustrations and a nice soundtrack simply to present a simple catalogue of mobile phones.


November 21, 2009
Sony: Singing in the car

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.


The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

Continue reading... "Sony: Singing in the car"

November 09, 2009
Samsung Mobile Explorers

In this viral-intended videos for Samsung...

... she CAN spin:

and he CAN really hit the ball:

(thx Pit!)

October 24, 2009
Vodafone Symphonia

Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. In stead of microwaves, they used 1000 cellphones to play Tchaikovsky's 1812 overture. It took 53 different ringtone alerts to recreate the famous classical piece. Continue reading for the making off..

Continue reading... "Vodafone Symphonia"

September 17, 2009
Upgrade a stranger

Vodafone just released a short but interesting online campaign in The Netherlands, called Upgrade a Stranger. Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes two choose which one should get and upgrade. The fancy prices are handed out right away.


Continue reading... "Upgrade a stranger"

September 15, 2009
Oops T-Mobile did it again

Remember the T-Mobile dance at Liverpool Street Station for their Life's for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude.

Well, it looks like the telecommunications brand is getting specialized in dancing flashmobs. They are back with the Oprah's Season 24 Kickoff Party, which took place in Chicago 6 days ago :

If you want more details on this T-Mobile action you can have a look on Oprah's website. Here.

While the concept is no longer original, and one can easily get tired of it, I must admit the images are impressive, especially if you consider this is for a tv show season kick off.

Update: The Youtube video is no longer available due to a copyright claim by Harpo, Inc., we have embedded an approved version found on ViralBlog

September 07, 2009
The multimedia home

The website you don't expect from a large retailer in electronics: the multimedia home recently launched in France by Darty to support its back to school business.


Very nicely designed, the interactive experience allows you to explore a large series of electronic devices you can find in a house and, of course, buy in a Darty shop. It's quite impressive to see from "above" how many stuff we have (or could have) in our homes...

Continue reading... "The multimedia home"

August 24, 2009
The History of Sharing the Passion

Panasonic isn't the kind of brand I usually like. I mean I find it rather old and not so cool, but this time they managed to surprise me with a nice digital project, probably a bit nostalgic (like the brand itself) but still pretty inspiring. The History of Sharing the Passion is a video website which takes us through twenty years of Olympic Games sponsored by Panasonic.


Starting from Calgary back in 1988 you can re-live some of the moments of the opening cerimonies experiencing at the same time the Panasonic technology that made the broadcast possible back at the time.

Continue reading... "The History of Sharing the Passion"

July 31, 2009
Samsung Jet, the phone in one minute

I like the website launched by Samsung to promote its latest Jet mobile phone model. Ready, Set, Jet is an interactive test that makes you discover the phone features.


Good sound design, good pace, nice visuals. You click, go and find out everything you need to know about the device in less than a minute.


I guess the agency is Lean Mean Fighting Machine but I'm not 100% sure.

July 15, 2009

Brands thanking God for spoofs

June 06, 2009

LG Cyon, "pop" rocks

May 20, 2009

More than a kitchen

May 13, 2009

Pimp my Christmas

April 15, 2009

Philips: Cinematic Viewing Experience

March 10, 2009

Comcast Town

March 03, 2009

The Cisco Superheroes

February 25, 2009

HP wakes up your feelings

February 23, 2009

Beware of the false Vladimir

January 19, 2009

Sony, Cam with me

December 30, 2008

Screensavers Race

November 26, 2008

Bruce Lee plays ping pong, own style, for Nokia

November 18, 2008

Orange France : penalty duel

November 09, 2008

42 good things

November 03, 2008

Sony Ericsson meets Bond

October 28, 2008

TomTom hooks up with Top Gear

October 16, 2008

Sony Bravia: Domino CIty

September 12, 2008

Plastic Man, always connected

August 11, 2008

Toshiba and the manga advergame

July 30, 2008

Samsung: Follow your INSTINCT

July 27, 2008

Nokia: exclusivity for charity

July 20, 2008

Can you be THE driver?

July 08, 2008

Sony Ericsson multiple personality

May 28, 2008

How Nerdy Are you?

April 30, 2008

Nokia 3110 Evolve(s)

April 20, 2008

Ngage: Get out & play

April 01, 2008

Dive (and sink) into Samsung

March 25, 2008

The world of Walkman's Komiks

March 16, 2008

Nokia, the world is your canvas

January 07, 2008

SonyEricsson and the music trip deja vu

December 24, 2007

Virgin Mobile launches Facebook Dooblebook

November 01, 2007

Good Things Should Never End

October 22, 2007

The art of multitasking

October 10, 2007

Nokia Nonstop Living

October 08, 2007

Samsung, simply beautiful

September 03, 2007

Learn the Comcast words

August 14, 2007

Wait less, live more

January 08, 2007

When recycling becomes interior design

January 07, 2007

The iPod Revolution

November 08, 2006

Discover the Black Diamond

November 07, 2006

How dirty can you go?

October 26, 2006

Shiny happy Samsung

September 04, 2006

C koi ce hold Up ?

August 18, 2006

Samsung and the lazy magician

December 22, 2005

The streakers game

November 27, 2005

The Samsung D600 Mystery

November 03, 2005

Hello Moto, 3G is here!

Pioneer: Need more space?

October 10, 2005

O2: trick or treat?

September 22, 2005

Virgin Mobile and the Parental Enlightenment Kit

August 19, 2005

Virgin Mobile: are you normal?

August 14, 2005

Sony Ericsson "Soundtrack to your life" campaign

August 12, 2005

"Memorable movie moments" mobile competition

August 11, 2005

The Ugly Duck virals

August 08, 2005

BT Broadband bets on iTunes

HP blogs with the National Geographic Channel

August 05, 2005

LG revamps its outdoor ads

August 03, 2005

Sony Ericsson studying the chameleon-phone

July 26, 2005

Sony: take your best shot

July 25, 2005

Hello Moto, Hello Mtv

Billy the Finger promotes Virgin Mobile

July 19, 2005

Stylish website for the new Nokia 9300

Sony EU summer promotion not so pan-European

June 16, 2005

Unite for Victory

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