adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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March 10, 2010
Need a case study?

If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let's say, an integrated campaign, but meaningless when you're explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner?

Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of "try learning chinese" made me laugh)

February 02, 2010
Ad Land

To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try and spot all of them, best score so far is 78...

January 17, 2010
Osocio Awards

I've been very proud to be part of the jury to select the Osocio 2009 Awards. Marc and his team do a fantastic job in showcasing and promoting creativity for social campaigns. The Osocio's Best Campaign 2009 and Osocio's Special Award 2009 have been announced a few days ago.

I personally loved the interactive video project Choose A Different Ending as part of the campaing Drop the Weapons launched by the London Police and created by AMV BBDO. Enjoy it by playing the video below.

July 15, 2009
The value of 5 Gold Lions is...

Boondoggle is the agency behind the extraordinary Axion Concerts banners campaign that have been awarded in every single competition this year. And they came up with this funny video to celebrate the Lions they've won...

June 28, 2009
Pick your own cyberlions

Gulp! I've been offline for a week or, better, I've been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of Jacko). That's weird, especially because it means I've been offline during the most important (?!) week of the year for those who work in advertising. Next year I have to be there. I keep repeating the same thing every year, even if people around the Web is now questioning if and how advertising awards still matter. Actually, the thing I like about Cannes is the fact that you can meet a lot of people and see a lot of creativity, the best food for thought to improve in your job if you really love it.

Talking about the CyberLions, which is the category I'm most interested into, it's great to see a lot of winners have been already featured on Adverblog in the past year or so. Once again this gives me the opportunity to thank Daniel, Geoff, Laurent Mark and Rocco (in strictly alphabetical order) for the super contributes. Thank you guys!!

Going back to the awards, like every year the final result provide us with a lot of discussion points. There are quite some awards I personally don't understand but it's not my job to criticize the jury's output, especially (but not only) because Mark was part of it and I definitely trust him. I rather would like to share my own point of view on the Cyberlions, picking my personal list of "winners" with an approach which, as usual, tries to look at the creativity from a marketing perspective.

My Grand Prix goes to Uniqlo Fashion Map (Dentsu). The Gold is for Donate-a-meal (Ogilvy). Silver to The Truth About Smart (Agency Republic) and Bronze to Into the Closet (Forsman & Bodenfors).

Of course, I'd love to know your opinion about the Cyberlions, please leave a comment (below, right after the google ads) with your own top five.

June 27, 2009
"The best job in the world" vs "Professional fan"

2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.

In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.

However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.


Continue reading... ""The best job in the world" vs "Professional fan""

June 22, 2009
Cannes Cyber Jury Update

Well today we spent 14 hours deciding on who gets the metal. It was a long and fantastic day with some great work getting just rewards. Tweeting was banned today so no updates there either..We continue from 9am tomorrow. I think the shortlist is announced tomorrow.

Here are some images from this afternoon. Sorry about such a lame post but I'm totally mind-fucked tonight.

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Continue reading... "Cannes Cyber Jury Update"

June 21, 2009
Cannes Diary No 3 - Inside the Cyber Judging

We arrived this morning and received a long shortlist of 204 pieces of work to judge on. There is some fantastic work and some that makes you wonder how they managed to get this far! Overall it's looking like a good year for big creative ideas. I think everyone is completely bannered out. The next two days will involve mass group discussion across the shorter list of contenders. *cue the Rocky theme music*. Bring it on - it will be fun in the judging room.

Below is the motley crew judging your work this year.

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Follow for updates @issybella

June 19, 2009
Cannes Diary 2

Today was all about blowing into microphones and adding yourself into the scene via webcams - all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight into what we are thinking.


# For reasons that remain unknown to me, upside down emails are a bona fide trend this year

#Bizarre mash-up of the day: M. I. A's "Paper Planes" playing during a demo about the efficiency of a business email.

#Overkill part deux an email that needs q quicktime movie explanation

#New heights of over-explaining: Just seen a banner that's accompanied by a documentary.

# Seeing things that nobody should see. Like a fake youtube with a fake view count on it.

#blow, jury, blow!!!!!!about

#A viral entry with 30 views... leaving a leaflet on the street gets more viral than that!

# I just laughed out loud 5 times during one video. That's more than in 30 others combined. I smell metal!

Continue reading... "Cannes Diary 2"

June 18, 2009
Cannes '09

Well here we are at yet another Cannes festival. It's sunny, it's 31 degrees, it's a town full of ad folk and Steve Ballmers boat is taking up the entire horizon.

We're on the Cyber Jury this year so will post updates on what's happening from the inside plus any other random stuff that may be cool to know.


The Cyber team this year is chaired by Lars Bastholm, Chief Digital Creative Officer of Ogilvy. He's alo a nice dude, just like the rest of the jury members. We have already started and have another 5 days locked in a dark room getting the best down to the Grand Prix. This year we will award three GP's. One for Websites, one for Viral and another for Online advertising.

I'll post again tomorrow. Also Daniel will be here tomorrow and no doubt he will have some stuff to post on as well. Also follow me @issybella on twitter.

May 20, 2009
Young Lions for Oxfam

Remember the Youtube Young Lions contest? Well, it's live. Young talents have produced their ads in 48 hours, and are now busy getting the word spread about their work. I'm happy to help building the buzz (if the work is good, according to my personal taste and opinion, of course). So here you go with the first two videos.

Continue reading... "Young Lions for Oxfam"

May 04, 2009
Young Lions: just make an ad

Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!


April 14, 2009
Webby Award nominees and honorees

The Webby Awards just announced the Official Honorees and Nominees for the 12th annual Webby celebration. Out of the Nominees the Webby Award winners will be chosen by a grand jury. Also, the People's Choice Awards will be granted. Voting for these awards runs from April 14th to April 30th. All winners will be announced during the award ceremony on June 9th and 10th in New York. For now, you can go for an inspirational tour through the worlds best internet work in over 70 categories. Enjoy

March 02, 2009

Blogging One Show Interactive 2009

January 06, 2009

Humanitarian Lions?

June 23, 2008

Cyberlions: what do you think?

June 17, 2008

Cannes... Who????

March 10, 2008


March 03, 2008

The Showdown Interactive

October 17, 2007


October 11, 2007


June 28, 2007

Inside the Happiness Factory

June 21, 2007

I've won the Cannes Grand Prix!!

June 18, 2007

Let the games begin...

April 07, 2007

Dutch SpinAwards announced

March 20, 2007

Dubai Lynx Awards

June 28, 2006

Award for sale

June 06, 2006

Clics d'Or 2006 winners

June 05, 2006

You don't have to watch

May 24, 2006

Catch them!

April 15, 2006

Dutch SpinAwards announced

April 11, 2006

What's happening at the Clios'?

February 06, 2006

A good presentation is crucial to gain an award

November 16, 2005

Get to the point

November 10, 2005

You're faster than you think

October 27, 2005

Basic Instint... Sharon Stone (revised)

September 06, 2005

Looking for advertising talents in Ibero America

August 24, 2005

The Economist brain

August 19, 2005

Pattex, since 1923

Read it, before Hollywood does

August 15, 2005

8th AFA Effectiveness Award Winners

August 10, 2005

Cresta Awards finalists announced

August 09, 2005

The MSN Creative Awards 2005

Von Matt jury president at Eurobest 2005

August 04, 2005

MSN's Creative Showcase: June winners

June 30, 2005

Euro Effies finalists announced

June 27, 2005

The Cannes experience

June 23, 2005

Show, don't tell

The Cyber Lions winners

It's a Lego world

Crispin Porter & Bogusky and DDB Brasil win the Cyber Lions Grand Prix

June 22, 2005

Best use of Outdoor: the Impossible Sprint

First winners announced in Cannes

June 21, 2005

Cyberlions: the shortlisted campaigns

June 20, 2005

Cannes Lions 2005: the shortlists!!!

June 09, 2005

That's Hardly Legal!

June 06, 2005

Vote, vote, vote... for Adverblog!

June 05, 2005

The Emmessennys Winners

May 29, 2005

Getting ready for the Lions

May 26, 2005

Vote for the best advertising and marketing blogs

The Clio Awards winners

May 19, 2005

Ogilvy PR wins "Best Non-Profit Online Campaign"

May 16, 2005

One Show Awards: and the pencil goes to...

May 05, 2005

Webby Awards winners announced

February 22, 2005

Shortlists for the Revolution Awards 2005

February 18, 2005

Best campaigns targeting gay online users

January 31, 2005

One Show Interactive: deadline extended

January 17, 2005

SpinAwards 2004: call for entries

January 14, 2005

Clics d'or 2005

January 12, 2005

9th Awards, 5th logo

January 10, 2005

Viral campaign for "The Imperatives"

December 21, 2004

Top Australian agencies named

December 17, 2004

Epica Awards winners

December 06, 2004

Internet Advertising Competition Awards

September 17, 2004

Webawards assigned

September 13, 2004

Konvergenz Award 2004

September 10, 2004

And the mobile winner is...

July 09, 2004

Mobile marketing awards 2004

July 02, 2004

V-Rod is a success online

R/GA leads the way

"Message in a bottle"'s triumph

June 30, 2004

Emmessenny Competition: the finalists

June 25, 2004

'Cat in the Hat' best rich media

June 11, 2004

FAB Awards: the interactive winners

May 26, 2004

'Sex Olympics' wins best creative

May 19, 2004

"Gooooal": Nike's winning advergame

April 29, 2004

Harris Interactive awarded for "Starting a Family"

April 07, 2004

Benetton winning online communication

April 03, 2004

SpinAwards winners

March 02, 2004

Doubleclick assigns the awards

February 18, 2004

Revolution Awards shortlist revealed

February 16, 2004

Interflora running for the gold

February 13, 2004

German New Media Awards assigned

February 02, 2004

Durex: best e-marketing campaign

Epica Winners 2003

January 27, 2004

GSM Association awards: the nominees

January 07, 2004

Top interactive agencies in 2003

January 03, 2004

Enpocket and Orange, winning mobile marketing

December 12, 2003

CyberCenter winning streak

December 01, 2003

Bafta 2003 nominations

November 19, 2003

Winners in New York

October 09, 2003

Virgin Money running for the gold

October 03, 2003

Konvergenz Award 2003: and the winner is...

August 07, 2003

MSN Online Advertising Awards

June 24, 2003

Titanium Lion for "The Hire"

June 19, 2003

And the lion goes to... Nike!

June 03, 2003

"Feel the Fury" wins an award

May 27, 2003

Disney Online receives two Internet Advertising Awards

May 24, 2003

Pen: best interactive viral campaign

May 18, 2003

Nike named Advertiser of the Year

Are looking for more cool interactive ideas? Check the archives

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