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October 17, 2007

Meet your maker...or breaker. The Andy's new site gives your best creative a thumbs up or down.

With the 'Instacritique Work System'. the 2008 International Andy's pits your best spot against five of the best creative judges in the arena--namely Alex Bogusky, TBWA's Gerry Graf, la comunidad's Jose Molla, DDB's Bob Scarpelli, Mother London's Mark Waites--and not to mention, an average man on the street.

Creatives simply upload their work into the system, select from five facets of motivation - Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me - -select their judge of choice and click on the "I'm Ready" button to see how they fare.

Comments on this entry

Is this profit driven? Are they talent scouting? I'm not sure I understand the motivation for this application.

Posted by: sonya at October 19, 2007 01:16 AM


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