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Interactive marketing and other great advertising ideas since 2003
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November 19, 2010
BE Originals: bet your Twitter followers

In Japan Adidas Originals has launched a weird Twitter challange together with MTV. It's the classic rock paper & scissor game, but the point is that you bet your own Twitter followers. Fortunately it's just a virtual game, and it doesn't use the account connect functionality, otherwise I would have lost over 4000 followers in 2 minutes.


Anyway I think the CPU playing for Adi was cheating... maybe he knew I'm a Nike person :-)

October 08, 2010
Greatest Cup Never Run

Just came across this from Holler Sydney.
I think it is the very first Facebook 'like' race. Each Horse has their own facebook page and the more followers they get, the faster they get propelled to the finish line.
It's a horse race of all the best horses to ever run the Melbourne Cup (Australia's largest horse race). The actual promo is on the bottle caps (you have to collect the winning trifecta).

**UPDATE** Here is the TV thing

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April 05, 2010
Connected marketing still needs the media (but in a different way)

Today I discovered Bank Run, an interactive action movie that you can play online (the first part) and then continue on your iPhone by purchasing the application on the Apple Store. The game itself is pretty good, it is quite amusing and difficult enough to become addictive. But the smartest thing about the project is the ability to engage first and then connect with the players/consumers landing on their personal mobile devices.

Mix the platforms, establish a first contact on the Web and then continue the relationship on a mobile device. It's not a rule that the order should be this, but the principle to follow is quite straightforward: if you want to win consumers' attention in today's world, you need to be able to "connect" with them and their daily life. Which means, to deliver meaningful experiences (useful/entertaining) without necessarily requiring the consumer to visit our (corporate, brand, boring) website.

For a brand to "connect" might mean to create iPhone/mobile applications (or games) that people enjoy downloading and most of all keeping on a device which is part of their lives at least 12 hours a day. To connect might mean to engage and deliver value to fans on a Facebook fan page. To share news and new products but first of all to deliver valuable information worth interacting with in a flood of updates from tons of friends (and people you barely know).

Continue reading... "Connected marketing still needs the media (but in a different way)"

January 06, 2010
Your line of fans


This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".

To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.

In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:

January 05, 2010
Mistery of the tree


13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called "El misterio del arbol" ("Mistery of the tree"), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

Continue reading... "Mistery of the tree"

November 02, 2009
The answer is on Facebook, Mr Watson

The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock.


Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and I'm waiting for the challenge to begin... look forward to see what will happen. Since the project has been created by AKQA, my expectations are pretty high :-)


October 19, 2009
The YSL manifesto

I'm a big fa of Yves Saint Laurent so I definitely have to post about the manifesto they have recently launched. It's an online video experience, pretty rock and unexpected I would say that take us through the shooting of the Fall/Winter advertising campaign in an engaging way.


It's a video that mixes campaign images with behind the scenes shots offering a rather emotional dive in the world of YSL.

Continue reading... "The YSL manifesto"

September 06, 2009
Amstel Teamlink: Football 2.0

Dutch beer brand Amstel just released an interesting brand utility, named Teamlink. It's an application designed for (Dutch) amateur football players, in support of their team and weekly matches. It features official local competition details as fixtures, tables and results, but also non-official information uploaded by the players themselves. The app can be embedded within social media or at the team's website, which makes it very accessible with high viral potential. Combined with a football minded nation (over 1 million amateur football players on 15 million people), I feel this can be a huge success. Hopefully Teamlink will proof that facilitating an online community is not only credible, but can also be very lucrative.


Responsible agency is 2009

August 25, 2009
Shit My Dad Says

Is this a weird ad for V Australia or just a funny twitter account. Only 1 following who is talking about his flight but it's the 50,000 (updated now 225,350) followers that has me stumped!

Picture 9.png

SAS Globe of (Facebook) Fortune

Viral marketing has new face. Now it's all about playing "with" your friends, and by "with" I mean "using" your friends to win something. The latest example comes from Northern Europe where the airline SAS has launched an online competition that takes advantage of Facebook Connect to give away flight tickets to a series of destinations around the world.


The mechanism is pretty simple. You select your departure airport (only Scandinavia unfortunately), you spin the globe to find out your destination and then the system connects to your Facebook profile to randomly pick a friend you will travel with. But the game isn't over yet: in order to actually win the tickets you have to write a nice motivation on why you and friend should travel together.

Continue reading... "SAS Globe of (Facebook) Fortune"

August 12, 2009
V Australia invites Americans to tweet downunder

Following on from the recent success of its twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a 'tweet' every single minute of the 4320 minutes they are in Australia.


The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.

Continue reading... "V Australia invites Americans to tweet downunder"

July 24, 2009
Your Facebook, your MoMA experience

Super brilliant website launched by the MoMA in New York to help visitors planning their visits at the museum.


Your preferences, your lifestyle, your tastes, it's all written in your Facebook, right? Summer at MoMA connects to your Facebook profile, scans it, analyses it and matches your preferences in the social network with the experiences currently offered at the museum.

Continue reading... "Your Facebook, your MoMA experience"

July 22, 2009
The Harry Potter tweet

In the UK for the release of the latest Harry Potter movie, Warner Bros has decided to "use" Twitter. On a dedicated website Twitter users get the chance to send potions and cast spells on the people following them.


Revolution has the details of the campaign. But I'm actually more interested in testing it and asking a lot of questions...

Continue reading... "The Harry Potter tweet"

July 08, 2009

Drinks & apps

June 29, 2009

#interactivemonday: Billy Tweets and Loaded

June 21, 2009

Turkish Airlines launches pitch through social media

June 17, 2009

Your tweet, your Volkswagen

June 15, 2009

Contribute to #interactivemonday!

June 12, 2009

Vodafone launches #ukhols map

June 11, 2009

EA takes Grand Slam Tennis to Facebook

May 12, 2009

Terminator Salvation plays "with" Twitter

April 19, 2009

Adverblog + Twitter

April 17, 2009

Vodafone UK: If i ruled the world

March 23, 2009

Our song

March 22, 2009

Adverblog + Facebook + Delicious

March 20, 2009

H&M; catwalk and Facebook

March 10, 2009

Comcast Town

February 19, 2009

Rock hard and build your future

February 05, 2009

My chocolate tastes better than your chocolate

January 07, 2009

Whopper Sacrifice

September 29, 2008

Poke your Sensible!

August 24, 2008

Viking Line launches Dance Match

August 09, 2008

Brands & Twitter

August 06, 2008

The Social Metropolis

June 27, 2008

Get a life, join Lamato

December 30, 2007

A Facebook Xmas like no other

December 24, 2007

Virgin Mobile launches Facebook Dooblebook

November 06, 2007

Social networking: where do brands fit?

October 15, 2007

Facebook: think communication, not advertising

August 14, 2007

Join the Adverblog's friends group on Facebook

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