How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom.
With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.
Ok - so I walked in this morning and found a WW2 artillary case on my desk. Inside was a rolled up note saying Adverblog. Your kind needs you. www.birdsvshumans.com.au/nointeractive It also contained some creepy photos of people all beaten up, a birds nest, feathers and eggs and some paper bark. The link took me to a customised teaser vid that looks kind of like the Blair Witch Project - weird!! The box had a tag on it that said - More to follow. A whois check on the domain owner revealed nothing... I guess I will have to wait until package two arrives. I love a good teaser...
A while ago i posted about Vodafone in Spain doing some crazy stuff for their 3G solutions for small businesses. Time after that, they've created a follow-up of that campaign, consisting on a Vodafone employee (that spends some time blogging) and his family going through Spain in a "bus-house" and without a landline number to get connected to the Internet, just a mobile phone and a USB modem. Also residents of each city will be allowed to get into the bus, as it will be staying for two days in each place.
All of this is being blogged at La Casa Movil and although it's in spanish, it's worth a read, you can use some online translation tools to get it translated into English or the language of your choice.
I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people's help to reach its destination. It's techie but it's also really tender, check the video to see how they work:
Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it's turn. Who's next?
The geniuses from Waskman came up with a very original idea to advertise the new Vodafone "Oficina Movil" ("Mobile Office") service, which main value is to avoid freelancers and small businesses being wire-dependant on mobile phones, office phones and data services through 3G technology. So after a while of thinking who the target was they realized they could be the perfect target, so they proposed Vodafone moving their offices to the middle of Madrid and Bilbao for three weeks, writing about the whole process in a few sites.
Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.
I love tactical marketing actions as they are so much able to reinforce the coolness of a brand. Ikea latest action is a great example of smart tactical marketing. In the US they launched a guerrilla action and a website riding the way of Obama's arrival at the White House.
The idea is simple: when you move into a new home, you'd like to furnish it according to your style and personal living needs. Well, if you go on EmbraceChange09, you can pretend to be Obama for a few moments, and organize the Oval Office the way you want.
I don't know how i didn't heard of this campaign before but thanks to my good friends Jesus and Ferran I've seen the light because I think it's fantastic. ZUJI is an online travel company who wanted to be positioned as a company that helps holidays happen. And they did this to make it possible:
What I love about working in digital marketing is the fact that digital tools can be become even more powerful, cool and engaging if and when they are integrated with the "offline" world. You can apply them to marketing action as well as to art, as this brilliant project made in Pennsylvania demonstrates.
What happened is that a group of people decided to bring to life on Google Street View Sampsonia Way, located in the North of Pittsburgh. As Robin Hewlett and Ben Kinsley, the minds behind the project, explain on the a Street with a view website, Neighbors, and other participants from around the city, staged scenes ranging from a parade and a marathon, to a garage band practice, a seventeenth century sword fight, a heroic rescue and much more. Street View technicians captured 360-degree photographs of the street with the scenes in action and integrated the images into the Street View mapping platform.
Following a tradition of "sure it's a fake but wft" videos (i remember, right now, Ronaldinho's and Lebron James') presenting sports megastars now it's the turn of (for me) the best basketball player over the court right now: Kobe Bryant.