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Interactive marketing and other great advertising ideas since 2003
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May 28, 2008
Kobe jumps

Following a tradition of "sure it's a fake but wft" videos (i remember, right now, Ronaldinho's and Lebron James') presenting sports megastars now it's the turn of (for me) the best basketball player over the court right now: Kobe Bryant.

It's kind of funny because, of course, there is another video in which the trick is revealed so it looks that the first one got viral after all...

Comments on this entry

bleh.. there is a real video of this on yt, they just ripped off the idea.

Posted by: Ricardo at May 29, 2008 02:05 PM


Yep, it was a fake but the video was viewed more than 3.5 milions times.
And there's also a second one staring Kobe and Jackass. You can check the video on YT:
The special effects are really obvious in this one!

Posted by: Karizmatic at May 30, 2008 03:17 AM


Do you think that the error in special effects that enabled the detection of the fake was intentionally included in order to encourage user generated content, an excellent marker of viral success, that "expose" Kobe?

Posted by: sonya at June 2, 2008 04:32 AM


The "unusual" and the nonsense, usually make people talk. Great buzz buttons :]

Posted by: hidden persuader at June 6, 2008 12:02 PM


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