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Interactive marketing and other great advertising ideas since 2003
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January 04, 2011
Nike Women Training Club


NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience.

(via Pit)

December 20, 2010
Have a Camper Day


A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co; for Camper, called "Have a Camper Day", where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch.

December 13, 2010
Lady Dior - Lady Grey London

I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen:

You'll find further information (including a making-of) at Lady Dior website.

November 04, 2010
Nike "Who follows who?" challenge

Love this way of using the concept of Twitter "follower", transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires:

You can challenge your friends here.

September 29, 2010
Youtique for French Connection


I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.

A simple and smart idea on how to drive sales straight from an online content, there is further info here.

Thx Emma!

September 06, 2010
Uniqlo Lucky Counter


A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing.

(via Kris Crockett)

July 01, 2010
Nike Write the future / Digital pinball

Love this digital pinball done by DoubleYou for Nike Spain, as a part of their country adaptation for the gigantic Write the future campaign, looks like digital content within an analog container is becoming kind of cool these days.

June 07, 2010
Adidas Originals - Cantina

You've probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it's time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)

Uniqlo Lucky Switch

I love this campaign from Uniqlo. Really smart, what a fantastic piece of... media? advertising? Take a look at the video explaining the case:

(via Ferran Lopez)

April 01, 2010
The Secret behind Nike Air

You may have experienced (suffered ?) some hoaxes on this April fools' day...
Among the pranks and fakes issued by media publishers and brands today, Nike got my vote.
To be fully transparent, I must (re)say, not only Nike is my client, I am also a big fan of the brand,
nevertheless I didn't work on that project and I truly liked it when I discovered it today.

If you have always wondered where the air of the Nike Air shoes is coming from, Nike revealed its secret today :

Continue reading... "The Secret behind Nike Air"

March 23, 2010
Gap: the Lookbook


I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

March 03, 2010
French Connection brings Chatroulette into its Manifesto

Probably you're sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don't know) are thrown into a world of random webcameras and its potentially weird videochats.


Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.


This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!

February 04, 2010
Wrangler Blue Bell, a delicious experience

Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser:

Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i've seen lately. A simple idea with a beautiful execution, "delightful" is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable.


Probably Martina has something to say related to the shopping experience (there is not) and there's no much more than that, but having the whole video or the song for download makes me say "yay!", it closes the whole experience and makes this jeans collection a one to remember for this year.

January 24, 2010

High end fashion loves (short) movies

January 23, 2010

The games we play

January 20, 2010

Fashion for dogs and ecommerce dogs (owners)

Be Stupid

January 14, 2010

Nike True City

January 11, 2010

All the Uniqlo projects

Jordan, Mars is back!

January 09, 2010

Levi's DIY closet

January 06, 2010

French art of loving

November 22, 2009

Diesel preview rocks

November 18, 2009

Adidas storytelling for a jersey

November 05, 2009

Jordan M6 video experience

October 19, 2009

The YSL manifesto

September 20, 2009

H&M; Fashion Studio

September 17, 2009

Nike Sportswear AW77 (France)

September 15, 2009

The Index - Puma

Wicked Energy

August 31, 2009

Filippa K: what inspires you?

August 14, 2009

Daffy's new website

July 29, 2009

The new Wrangler isn't new

July 24, 2009

Nike SB "Chalk"

July 20, 2009

Today was a good day

July 16, 2009

X-Girl: an example to follow

July 14, 2009

Skateboard stories on the Web

June 13, 2009

Happy Birthday Mr Perry

June 10, 2009

The Uniqlo calendar

June 02, 2009

Palmeiras, where's the shirt?

May 30, 2009

Fashion against AIDS by H&M;

May 28, 2009

Nikesportswear Stories

Uniqlo Tokyo Fashion Map

May 10, 2009

The web of Chanel n. 5

May 04, 2009

Futsal according to Adidas

April 27, 2009

Uniqlo Polo Now

April 19, 2009

Lacoste gets cool

Rated Rookies clicks!

April 14, 2009

Surf with O'Neill

April 08, 2009

Swap jerseys

March 26, 2009

Adidas House Party - Simpsons edition

March 25, 2009

NIKEiD Troupe Battle

March 24, 2009

Sofia Coppola and Miss Dior

March 21, 2009

Drag & drop shopping

March 20, 2009

H&M; catwalk and Facebook

March 12, 2009

The dancing t-shirts

March 08, 2009

Uniqlo Barbie style

Home shopping according to H&M;

New look for K-Swiss

March 05, 2009

Amazing tricks by French Nike athletes

March 03, 2009

Beams Women gets 25

February 23, 2009

The Cortez Brothers

The Adi lookbook

February 18, 2009

Uniqlo Parka Style 1000

February 07, 2009

Bjorn Borg, let's break up!

February 06, 2009

Onitsuka Tiger launches the Zodiac Race

February 01, 2009

Closed Jeans is open to celebrities

January 31, 2009

The world of Windsor

January 15, 2009

60 years of Puma

December 30, 2008

Jag Jeans

December 26, 2008

The real NIKEiD City

December 18, 2008

Introducing... Nike Goal for the iPhone

December 15, 2008

The Uniqlo grid

December 12, 2008

Goldenhook : choose your grandma

December 10, 2008

Kapsule by Karl

December 09, 2008

Victoria's Secret widget

December 08, 2008

Fiat 500 by Diesel

November 26, 2008

Uniqlo meets Cirque du Soleil

Pink is the new..

November 25, 2008

Hologram of French goalkeeper by Adidas

November 14, 2008

Lego Fashion Show for JCDC

November 10, 2008

Red bubbles for H&M;

October 21, 2008

Pull and Bear's eco touch

September 25, 2008

Diesel's Dirty 30 party

September 24, 2008

United Colors of Uniqlo

September 22, 2008

The Tutuanna Melody

September 18, 2008

The 501 is back

September 16, 2008

Adidas' secrets of style

September 15, 2008

The science of sexiness

September 10, 2008

Agent Provocateur Experience

Foot Locker Evolve (Nike Tuned 10)

August 24, 2008

Browse like an Egyptian

August 22, 2008

It's Closed, but it's great

August 17, 2008

Wonderbra: D to G Mosaic

July 28, 2008

Topshop and The Newton Machine

July 27, 2008

This is not a jersey

July 22, 2008

The Chanel 2.0 world

July 13, 2008

Cartier, love anaesthetized

July 07, 2008

Converse, there is more than the Index

May 28, 2008

Kobe jumps

May 27, 2008

Levi's Mix it Up

May 26, 2008

Future Tennis according to Lacoste

May 16, 2008

Louis Vuitton Journeys

April 27, 2008

Levi's Copper waste

April 19, 2008

The Ecco endless walk

April 07, 2008

How do your Crocs look like?

March 30, 2008

The Run Revolution

March 24, 2008

Levi's Cut to Reveal You

March 16, 2008

Damn soccer boots

March 09, 2008

Converse says Thank you!

AdiDiesel: 83 time wasters

February 28, 2008

The Gap in the Sound of Color

January 29, 2008

Freerunning according to K-Swiss

January 14, 2008

Agent Provocateur and KnickerPicker: lingerie 2.0

January 08, 2008

Prospect Denim: visit now, buy later

January 06, 2008

Adidas Originals, it's your Festival

December 17, 2007

A lingerie collection and the peace in the world

December 06, 2007

Viral Harvey Nichols

October 17, 2007

Diesel's disco dance lessons

October 07, 2007

Nike Supersonic: run faster to party

Human After All

September 11, 2007

Dim Dim girls: Rugby for women

September 02, 2007

Play with Lacoste and win

July 11, 2007

Diesel Denim Dating

July 07, 2007

Nudie Jeans fit guide

June 23, 2007

The Shopping Boys

May 21, 2007

Cicatriz video e-commerce

April 18, 2007

Puma, don't slow down

April 15, 2007

Levi's caught in the sex trap

February 04, 2007

Love is just a game...

January 04, 2007

Nike, Laser Engineered

December 12, 2006

Guerrilla action finds new advertising spaces

November 21, 2006

Do you believe in 5?

November 08, 2006

Benetton talks blogs

November 02, 2006

Submit yourself for the Boule

October 31, 2006

10061, Timberland gets into art

October 12, 2006

Nike, hybrid but lovely (and smart)

October 09, 2006

One more reason to love winter

September 25, 2006

Diesel is recruiting...

September 04, 2006

Gucci, welcome to Web 2.0

August 18, 2006

Levi's, music is inspiration

August 17, 2006

Online lifestyle magazine for Hugo

August 16, 2006

Jeans Take Shape

May 18, 2006

The Levi's Truth Booth

April 04, 2006

Adidas, wanna play?

November 24, 2005

Forget Pacman, now it's Pakman!

November 10, 2005

You're faster than you think

November 07, 2005

Nike launches video podcasting push

November 03, 2005

Buzz marketing ideas Adidas football

October 05, 2005

Nike Zoooooooms the building

September 27, 2005

Bread is life

September 21, 2005

Nike: always on the run

September 19, 2005

Nike Football: the vending machine

September 13, 2005

Levi's, get the original

Tommy Hilfiger on air in Europe

September 08, 2005

Lee Jeans, viral ideas for you career

August 26, 2005

Nike, fresh Air Max viral videos

August 15, 2005

iPod your baby

Are looking for more cool interactive ideas? Check the archives

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