Probably you're sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don't know) are thrown into a world of random webcameras and its potentially weird videochats.
Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.
This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!