adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
December 09, 2010
Orange Feed and the Secret Portrait


Lately i've become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into "The secret portrait", where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing :)

September 29, 2010
Youtique for French Connection


I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.

A simple and smart idea on how to drive sales straight from an online content, there is further info here.

Thx Emma!

September 02, 2010
The Tippexperience, viral mashup/copycat

Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience

Some will consider it as a copycat, others will take it as a tribute to famous memes.
Try "tickle" for example...

Agency : Buzzman

June 11, 2010
Dulux colouring the world

Dulux "Let's colour" campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:

(the agency is EURO RSCG London)

March 29, 2010
Itch-E & Scratch-E 'Other Planets (feat. MDNA)

Thanks Scotty. Scary, weird and awesome all at once.

Itch-E & Scratch-E 'Other Planets (feat. MDNA) from PEDESTRIAN.TV on Vimeo.

March 23, 2010
Gap: the Lookbook


I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

March 10, 2010
Rexona and the ultimate Alter Machine


As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.


If you ever wondered which car would you be, give it a try, you might like that :)

March 03, 2010
French Connection brings Chatroulette into its Manifesto

Probably you're sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don't know) are thrown into a world of random webcameras and its potentially weird videochats.


Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.


This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!

January 14, 2010
Hellicopter boyz

The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really "Otaku-targeted".

January 06, 2010
Tony Hawk and the skateboard controller

The new Tony Hawk videogame, "Tony Hawk Ride", comes with a new controller that allows even your dog skateboarding now:

A great piece of work by Droga5, and a standing ovation to Tillman, the skateboarding bulldog (famous because of this)


January 05, 2010
Mistery of the tree


13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called "El misterio del arbol" ("Mistery of the tree"), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

Continue reading... "Mistery of the tree"

December 06, 2009
Shark Week on Discovery

It's Shark Week on Discovery Channel and this link has been sent around showing a group of sharks swimming right next to bathers at Bondi Beach. Pretty cool.


October 11, 2009
Battle for Milkquarious

Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this piece was submitted to festivals. It's a banner, but also a viral intended video, or a landing page or even an online branded content... but in the end, who cares about that?


Now, that was the first thing i thought when i saw a new website continuing the adventures of White Gold and Got Milk?, the one where Goodby Silverstein & Partners and Hi-ReS! have teamed up to create the first opera rock about milk: The Battle for Milkquarious, an hilarious and insightful (about milk) movie with new stories coming from the trip of White Tiger trying to save his beloved Strawberry Summers and finally discovering a terrible secret (LOL)

Besides that, there's plenty of information and stuff on how to relive each scene, making-off, and so on, in a fantastic experience even though it's not very much interactive, but the film is so great that does anybody care?

As in previous cases such as this one and this other one, "Battle for Milkquarious" is an online film shown under a URL instead of being in a video website, and i spent like twenty minutes in it because it was entertaining enough as to catch my attention that long, even if i don't know, again, the category of that.

September 25, 2009

Kill the CPM?

September 23, 2009

Die Fail Whale

September 22, 2009

Cadbury and Zingolo

September 15, 2009

Monopoly City Streets

September 09, 2009

Mercedes Benz "Let's talk" banners

September 07, 2009

Nike's History of flight

August 11, 2009

Volkswage EOS: The Open Cage

July 21, 2009

The social media guru and the Instant Campaign

July 20, 2009

Today was a good day

June 15, 2009

BBC Poetry

June 08, 2009


June 01, 2009

The man who motivated Michael Jordan

May 28, 2009

Ray-Ban yarn ball

Tate Liverpool - Glenn Brown

May 01, 2009

Voyage banners

April 27, 2009

Honda makes Vimeo shine

April 13, 2009

Nestea Liquid Awesomeness

April 07, 2009

Watchmen teaser

February 02, 2009

The Playground Barometer

January 19, 2009

Detective Stripes has just come into town

November 26, 2008

Pink is the new..

September 29, 2008

Poke your Sensible!

August 05, 2008

Banners: operation Battlefield

July 30, 2008

Samsung: Follow your INSTINCT

June 10, 2008

Forget it

April 05, 2008

Space Invasion on Yahoo!

December 30, 2007

Truths about the Gol

September 20, 2007

Heavenly Halo

July 04, 2007

AXE in Japan

June 23, 2007

What the SPAM!!??

June 06, 2007

Welcome Snoop

December 12, 2006

Jacqmotte 's new Finest Selection

October 09, 2006

Web-video spots, yes or not?

August 03, 2006

5 Things not to Learn from Traditional Agencies (Creative Social)

July 12, 2006

Advertising and social-networking sites

Online advertising: think 360

April 18, 2006

5 Things to Learn from Traditional Agencies (Creative Social)

January 10, 2006

Click & call banner tested

November 24, 2005

How Google saved us from pop-ups

September 20, 2005

Banner trends in France

The Australian banner blog

September 19, 2005

Static banners aren't dead

August 09, 2005

Advertiser, don't be late

August 08, 2005

Search engine advertising drives the growth

August 03, 2005

A new era for IAB Europe

July 18, 2005

Ryanair partners with to sell ads

BBC ready to start selling online advertising spaces

July 05, 2005

Comparison shopping in a banner

July 04, 2005

Online creativity speaks Brazilian

July 01, 2005

Contextual ads: handle with care

June 27, 2005

Sugarshots advertising behind the scenes

June 22, 2005

Online marketing is cheaper: take your risks!

June 21, 2005

Online advertising in Poland

June 15, 2005

Cornetto's standard-free ads

Targeting by weather for

June 02, 2005

The online advertising revenue battle

April 05, 2005

Don't put your banner on the wrong site

March 17, 2005

New Golf, new ad format (maybe)

March 14, 2005

Don't delete that cookie!

February 03, 2005

Relax, it's Virgin

December 08, 2004

Porsche runs online ads

December 07, 2004

Marie Claire picks Espotting

October 04, 2004

Candidates don't invest online

July 13, 2004

Supporting "Clicks for cancer"

July 05, 2004

Alitalia likes the cherries

June 18, 2004

MSN: "The Creative Connection"

May 26, 2004

Online campaign for Budget

May 24, 2004

Connect, before it's too late

May 18, 2004

The buzz: behavioural targeting

May 17, 2004

Brands investing more in online ads

May 10, 2004

What's the value of online ads?

April 13, 2004

Have "faith" in online ads

March 28, 2004

Pop-ups better than spam

March 02, 2004

Profero's Child Protection campaign

February 25, 2004

Doubleclick: online will erode tv spots spending

February 23, 2004

Food for "banner-maniacs"

February 12, 2004

MSN UK stops pop-ups

January 26, 2004

Once again, the pop-up saga

January 16, 2004

New study on banners & branding

December 24, 2003

BMW: simple but effective

December 20, 2003

Crazy marketing

November 27, 2003

Online ads: the bigger the better?

November 14, 2003

Auto-makers and online advertising

November 13, 2003

Sony Vaio TV online promotion

November 12, 2003

The future of pop-ups

November 11, 2003

Banner drive retention

Online ads sales continue to grow

November 06, 2003

Debating about pop-ups

October 14, 2003

Use the Web to sell cars

October 09, 2003

Pop-under ads are holding consumers

October 07, 2003

Nissan Micra online ads (a bad example)

October 01, 2003

Orange: a good example

Yahoo! customized ads for The New Yorker

September 29, 2003

It's rich media time (maybe)

September 19, 2003

Orbitz: pop-unders not as bad as you might think

September 11, 2003 to Offer Audience Segmentation

Advertisers not spending on small web sites

September 01, 2003

Again, against pop-ups

August 31, 2003

Reconsidering pop-ups

August 21, 2003

Pop-ups: extinction is close?

August 11, 2003

Give contextual advertising a chance

August 08, 2003

Banners of the week

August 07, 2003

AdSense new version

August 06, 2003

Mars: a misleading ad

June 24, 2003

Creative counts in online advertising

June 17, 2003

Wall Street Journal tracks behaviour for online ads

May 19, 2003

The future of online advertising

Are looking for more cool interactive ideas? Check the archives

Archives by category

Archives by month
Weekly recap in your mailbox
Never miss a campaign. Receive every Thursday a newsletter with all the articles published during the week
* required field

Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog

Blogs I enjoy
Marketing & advertising...
* Adrants
* Ads of the World
* Adverbox
* A/D Goodness
* Brainstorm #9
* Brief Blog (mx)
* Coolz0r
* Creative Classics (it)
* DoubleBBlog (it)
* Houtlust
* La Casalinga di Voghera (it)
* Marketing Facts (nl)
* Marketing Relationnel (fr)
* Minimarketing (it)
* Random Culture
* Send to Friend (fr)
* Three Minds @ Organic
* Werbeblogger

Design & inspiring ideas...
* David Report
* Josh Spear
* Fubiz
* Putting People First
* Swiss Miss
* Wooster Collective

Trends & fashion...
* Agenda Inc.
* Springwise
* Trends Now (fr)

* Aurgasm
* Drowned in Sound
* Pitchfork