Lately i've become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into "The secret portrait", where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing :)
I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.
A simple and smart idea on how to drive sales straight from an online content, there is further info here.
Dulux "Let's colour"campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:
I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.
As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.
If you ever wondered which car would you be, give it a try, you might like that :)
Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.
This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!
The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really "Otaku-targeted".
Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this piece was submitted to festivals. It's a banner, but also a viral intended video, or a landing page or even an online branded content... but in the end, who cares about that?
Now, that was the first thing i thought when i saw a new website continuing the adventures of White Gold and Got Milk?, the one where Goodby Silverstein & Partners and Hi-ReS! have teamed up to create the first opera rock about milk: The Battle for Milkquarious, an hilarious and insightful (about milk) movie with new stories coming from the trip of White Tiger trying to save his beloved Strawberry Summers and finally discovering a terrible secret (LOL)
Besides that, there's plenty of information and stuff on how to relive each scene, making-off, and so on, in a fantastic experience even though it's not very much interactive, but the film is so great that does anybody care?
As in previous cases such as this one and this other one, "Battle for Milkquarious" is an online film shown under a URL instead of being in a video website, and i spent like twenty minutes in it because it was entertaining enough as to catch my attention that long, even if i don't know, again, the category of that.