adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

June 02, 2005
The online advertising revenue battle

If someone wins, someone else has to loose: the consideration is rather obvious. This is what is happening in the online advertising industry, where Google and Yahoo are experiencing an extraordinary revenue growth "stealing" the adverting money from the potential revenue of traditional media companies.
An article on Informationweek reports the two giants are "diverting advertising revenue established information companies."

This is basically the result of an evolution in the market: advertisers look for alternative ways of promotion and search engine and contextual advertising prove to be rather efficient and cost-effective. Unfortunately (as readers) we already know what is going to happen if information site won't get enough money from advertising: they will start charging for the content (and the NYT is about to launch subscription based articles).

Comments on this entry

And well they should...More efficient and effective means of advertising SHOULD win out over means that do not deliver on their costs. It's good old Darwinian evolution...survival of the fittest.

Posted by: Mike Patterson at June 3, 2005 02:47 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog