I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there.
First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate.
100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them "in jail", or things like that :)
Influencers, or influentials, are hot these days. The docu INFLUENCERS explores what it means to be an influencer and how creativity and trends become contagious. The 13 minute online docu is a Poloraid snapshot, and shows New York creatives talking about those who are shaping todays pop culture. Inspiring.
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?
YouTube Play is an interesting and fresh collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. The project calls for video artists worldwide to enter their video's on the dedicated YouTube channel. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. Here's the trailer:
Merry Christmas, Happy Holidays dear Adverblog friends. As you might (!) have noticed we have almost disappeared during the month of December. We are very sorry about this. Probably it's a sign the digital business is very healthy. We had to work a lot (maybe too much) with almost no time to blog. This is very unhealthy for us and possibly also for you, so we promise to take better care of Adverblog and of you, super valuable readers, in the upcoming days, months and years.
Take care dear readers, we wish you a Holiday break full of love and joy.
Martina and the Adverbloggers (Daniel, Geoff, Laurent, Mark and Rocco)
I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac 'til this moment)
October 24, the day the world runs in the second edition of the Nike+ Human Race. In Argentina, you can follow the race live thanks to an innovative idea that transforms selected runners' comments into text messages which get automatically published online.
On top of the smart use of technology I also like the PR power of this initiative as among the live tweeters during the race there is also a journalist who already has a good amount of followers on Twitter.
The race in Buenos Aires will begin at 16.00 local time. If you are GMT based it means in 40 minutes.
Get ready, watch it live here: http://thehumanrace.com.ar/envivo/