It's only three weeks before Christmas and I'm sure you're busy (like I am) tring to figure out which presents you should buy for your colleagues, employees, clients and friends. So I've decided to help you listing a few books people working in marketing and advertising might appreciate as a Christmas gift.
If you have a client who is insisting to advertise on TV only: Life After the 30-Second Spot: Energize Your Brand with Bold Alternatives to Traditional Advertising, by Joseph Jaffe.
If your client underestimates the power of online communities in affecting a brand: Communities Dominate Brands: Business and Marketing Challenges for the 21st Century, by Tomi Ahonen and Alan Moore.
If someone is still wondering what viral, buzz and word-of-mouth mean and what they can do (or not do) for a brand, these books can provide some clue:
- Buzzmarketing: Get People to Talk About Your Stuff, by Mark Hughes.
- Connected Marketing: The Viral, Buzz and Word of Mouth Revolution, by Justin Kirby & Paul Marsden.
More books will be added during the day...