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Interactive marketing and other great advertising ideas since 2003
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November 12, 2003
The future of pop-ups

Microsoft is planning to add a pop-up blocking feature to the next release of Internet Explorer. As NetImperative reports that the pop-up blocking feature would be available as part of an updated version of Explorer with Service Pack 2, which is scheduled for release during the first half of 2004. What will happen to pop-ups? Will Microsoft's move declare the death of this advertising format?

I believe the question will be also connected to the possible problems that will arise will all pop-ups in general, not only the ad ones. In the Company I work for, we are experiencing quite a lot of problems with the Google Toolbar the pop-up windows we launch with Javascript in our e-learning courses.

Comments on this entry

Pop-ups are dead... Google, Yahoo, MSN and numerous third parties have pop-up blockers out now. I use Google myself, and as of today it tells me that it has blocked 3,689 pop-ups. Ridiculous, isn't it?

Posted by: jonathan at March 30, 2004 10:44 PM


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