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Interactive marketing and other great advertising ideas since 2003
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January 16, 2004
New study on banners & branding

NMA reports of a study by Bunnyfoot Universality on banners. Despite the funny name of the research company, the results are quite interesting, although they don't say anything new: online banners build brand awareness, even if people don't click on them.

Comments on this entry

Ok, I'll give banners that... especially the ones at my Yahoo! mail account. I definately -do- notice them when they are well put together, but in three years I have yet to click on one...

Posted by: jonathan at March 30, 2004 10:35 PM


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