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November 02, 2006
Submit yourself for the Boule

In a world of baguettes, Diesel launches the Boule, a luxurious rounded bag. Today the mini-site dedicated to the Boule is online on the homepage. The agency behind it is Magnetic North.

There is also an online contest... Tell us what you would sacrifice for a Boule bag, and if you come up with the most creative and original sacrifice we will award you with the bag.

PS: You can even say you don't want to sacrifice anything for a Boule, I won't get offended :-)

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