adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

September 15, 2009
Oops T-Mobile did it again

Remember the T-Mobile dance at Liverpool Street Station for their Life's for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude.

Well, it looks like the telecommunications brand is getting specialized in dancing flashmobs. They are back with the Oprah's Season 24 Kickoff Party, which took place in Chicago 6 days ago :

If you want more details on this T-Mobile action you can have a look on Oprah's website. Here.

While the concept is no longer original, and one can easily get tired of it, I must admit the images are impressive, especially if you consider this is for a tv show season kick off.

Update: The Youtube video is no longer available due to a copyright claim by Harpo, Inc., we have embedded an approved version found on ViralBlog

Comments on this entry

We can all thank the Beijing Olympics Opening Ceremony folks for the mass choreography idea... I like it - very attention grabbing for sure!

Posted by: Brian at September 16, 2009 03:52 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog