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November 09, 2008
42 good things

Did you know there are 42 good things you can do with the Samsung Omnia mobile phone? You can discover each one of them by watching 42 short videos on the dedicated website.


Yes, I know, at first sight the idea of watching 42 videos sounds a bit boring and frustrating, but if you give it a try, probably you will change your mind, as I did.

The 42 Good Things website actually offers a nice, engaging experience, playing with users' curiosity through a quite innovative interface and an healthy touch of sense of humor.

I don't know who's the agency who did it, would be nice if someone could leave a comment with the name.

Comments on this entry

Great site. Finally, video that doesn't seem pointless.

Posted by: Mark at November 10, 2008 06:51 AM


The campaign is created by the swedish agency Projector.

Posted by: Lars Steiner at November 11, 2008 11:33 AM


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