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Interactive marketing and other great advertising ideas since 2003
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August 19, 2005
Virgin Mobile: are you normal?

In the US Virgin Mobile is running an advertising campaign (tv, radio and Internet) targeting the Hispanic market. The campaign's theme is "No Soy Normal" ("I'm Not Normal") and it encourages people not to suffer the consequences of the typical wireless contracts like everyone else does. A website invites users through an interactive story where they have to decide whether they are "normal" or not. If you can speak Spanish, it's quite funny.

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