McDonalds is launching a new turkey sandwich in Canada and has hired a bunch of "sandwich-men" to promote it. The campaign, created by Cossette Communication-Marketing, also includes print, radio and tv advertising and a web effort.
Cossette is currently doing a good job promoting McD in Canada. They are producing excellent creativity as the best Online Integrated Campaign award won last October for the campaign "McDonald's 1-Stories: Phase1" confirms (watch their work here).
The interactive arm of Cossette is Fjord Interactive Marketing + Technology formed by last year merging of Cossette Interactive and Proximi-T.