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July 08, 2005
Win a wish with Fish Fingers

In the UK Unilever is celebrating the 50th anniversary of Captain Birds Eye (but he looks older, doesn't he?? ;-) with a competition that allows parents to win a wish for their children among the 50 selected.

A microsite supports the initiative which is based both on an in-pack winning code and on an online competition with no purchase required.
The Fish Fingers have been renamed Wish Fingers for the occasion.

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