Can you write some inspirational lines about KLM? Do you fancy a trip to California? Do you live in Scandinavia? If you answered Yes to all these questions, than visit Flying Words, a new microsite launched by KLM to promote its destinations in the US.
The site in itself isn't very exciting nor interactive (the interface is quite scary, with a finger moving around the screen to drag & drop the words and compose the poem) but I believe the concept behind the contest is quite catchy for the target audience KLM is trying to reach. A simple game to appeal users who are not too confident with online games and interactions (of course mine is only a guess).