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Interactive marketing and other great advertising ideas since 2003
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November 19, 2003
MTV presents 'Made in dream' competition

Pubblicit�Italia reports today of an interesting marketing initiative by MTV in co-operation with Sisal, the Italian Company which conducts the National weekly lottery. MTV viewers will be able to join a competition by describing online their dreams. In order to enter users should have a valid lotto ticket. The more the tickets, the more the dreams to submit.
The prize?
The best nine dreams will become true...

Comments on this entry

I think it's a great show, but my super totally favorite episode was, when you guys made Kitty into a beauty queen...that sounds somehting that would happen to me. I also hope to see more of Kitty on MTV, and how she's doing now, also with Matt.

Posted by: Genesis at April 22, 2004 02:26 AM


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