adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

August 09, 2007
Heeeeers Stella!

I'm happy to say that we had a great last weekend in Brisbane Australia recreating the famous bar scene from Stanley Kubrick's 'The Shining' and invited passers-by in for a drink, to promote Stella Screen's airing of the classic horror film . The brief was to create an innovative brand experience for the screening of a classic film and to maintain Stella Artois Screen's global strategy, "fanatical about film".


Groups of passers by were invited into the depths of The Stella Artois Gold Room by pale strangers dressed in coat and tails. Guests then were confronted by the lone bartender, Lloyd, to inject the right amount of unease into guests.
The visitors were then directed to another room located down a dark corridor. On entering room 237, another stranger would ask them to write their details in the guest register.
The Brisbane locals that didn’t run out screaming left the bar with a mysterious invitation and code to enter a website -


Using their code, they could access the guest register on the website and confirm their booking details. The ticket was then emailed to them. Interactive CD was Jonathan Mo. It was so much fun!

Comments on this entry

Very cool. But I want someone's room code to get on the site!

Posted by: Shannon at August 9, 2007 10:09 PM


try 237 ;)

Posted by: rafa at August 10, 2007 05:38 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog