They named the site "Home Improvisation", and at the very first sight it might seem it's an home-made web page. But after 10 seconds browsing you realize it's a brilliant online marketing concept, surprising, entertaining and yes, with an healthy touch of viral potential.
Upmystreet.com launched Home Improvisation to spoof popular Tv shows which promise you to renew your home/your garden/your life. The viral video is definitely funny, and the interactive video game offers you a good opportunity to test your ability at renovating. One more thing I like about this website is the attention to details: look for example at the animations used in the loading.
Congrats to Glue London for the great job.