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October 09, 2005
Home Improvisation spoofs DIY shows

They named the site "Home Improvisation", and at the very first sight it might seem it's an home-made web page. But after 10 seconds browsing you realize it's a brilliant online marketing concept, surprising, entertaining and yes, with an healthy touch of viral potential. launched Home Improvisation to spoof popular Tv shows which promise you to renew your home/your garden/your life. The viral video is definitely funny, and the interactive video game offers you a good opportunity to test your ability at renovating. One more thing I like about this website is the attention to details: look for example at the animations used in the loading.

Congrats to Glue London for the great job.

Comments on this entry

this is too funny! :D

Posted by: ivan at October 10, 2005 10:24 AM


This is great. Really sucks you in. the gay couple are hilarious!

Posted by: Sam at October 10, 2005 12:46 PM


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