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Interactive marketing and other great advertising ideas since 2003
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June 25, 2007
She has your eyes...

If you have a friend who's a kind of gigolo, and you feel like playing a nasty trick on him, visit, and take advantage of the service the site offers.

Created by Happiness-Brussels for, the site wants to promote the use (and consequently the purchase) of condoms using a provocative approach. Through the site you can send your friend a video message featuring a young lady claiming she had a daughter from you...


Apparently, the action has also an offline side, with a letter from a fantomatic lawyer who asks you for the maintenance payments for your child.

Thanks to the action, traffic to the site has increased by 77 percent within a week after the letters had been sent, and 2600 individual online orders were placed. The numbers of those who had an heart attack and those who got divorced after reading the letter had not been released...

Comments on this entry

I love this campaign (because I didn't receive the mail myself) but I really think they took a good risk on this one.

Posted by: Ariel at June 25, 2007 11:47 PM


Great execution although would have been even better if they could have got the speaking of daddy's name to match up with the mummy's voice! But the maybe that would have caused too many heart attacks...

Posted by: Jamie G at June 26, 2007 11:09 AM


Terific, Great campaign.
is it american ?

Posted by: Alex. at June 28, 2007 04:57 PM


If it's great it cannot be american ;-)
I'm kidding!!
It comes from Belgium

Posted by: Martina at June 28, 2007 05:00 PM


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