In China, Bayer has recently launched a website to promote its Saridon medicine usually prescribed to fight headache.
Of course language is an issue but I found the project interesting both for its tone of voice and, more in general, for the same use of the web for pharmaceutical marketing which sounded (at least to me) pretty new.
With the help Systran and a bit of guessing, I can tell you the site tries to talk to all the people that can have their professional life affected by headache. Each individual is pictured with a papertoy-like character, and the visual choice supports an advertainment approach to the communication which is quite unusual when we talk about medicines.
The agency is Linksus.
via Damn Digital.