The latest minisite by Uniqlo is all about colors.

Simple, pleasant and effective as usual, the site presents a virtual travel through a colorful landscape populated by merino's pullovers. The video is interactive, meaning that when you see a color that you like, you click and discover the full range of products available in that tone.

I very much like the interface, that makes the navigation first inspirational and them extremely concrete and practical.

I'm not exactly a fashion victim, but there are a bunch of fashion & lifestyle websites that represent a weekly must in my navigation agenda. Two of them, Yoox and Dazed Digital, have recently relaunched with a new look and improved features and functionalities.

Yoox is Italian, so I write about it with a touch of pride. In my opinion it's the best ecommerce store for fashion. They offer very good deals, user experience before and after the purchase is great, browsing through products is easy and smartly conceived to drive compulsary shopping and, last but not least, you can even pay with Paypal, which is a detail but, for me, makes the difference. The new version they launched a few weeks ago is simply amazing. They managed to improve a site that was already almost perfect, changing the navigation and adding new products to the inventory. I can't help feeling a bit worried for my bank account... :-)

Continue reading... "Some freshness in online fashion"

E-commerce websites are getting flashier and flashier, and fortunately also the user experience keeps improving with the time. For example, let's have a look at the new Crumpler website, developed by Reactive.

I like it because it looks like a real Crumpler shop, with the bags displayed on the shelves and a touch of sense of humour in the copy that really connects you with the soul of the Australian brand.

Also, they paid a lot of attention to the visuals, adding crazy details that add a touch of fun & unexpected to the shopping experience (see for example the nun playing the guitar in the product/color section).

Are looking for more cool interactive ideas? Check the archives