In October Microsoft will launch a new interactive campaign to promote its consolle Xbox Live. MediaForum reports that Microsoft's objective is to create an online community of players. The online campaign instead, will start in November and continue until Xmas. Cristian Versari, Xbox marketing communication manager said:
"We are currently working on the interactive campaign planning. Anyway I can already say that it will be launched on web sites specialised in video games, as well as on MSN through an apposite micro-site. The campaign will also feature an online competition."